Best Facebook Giveaway Ideas for 9 Business Categories

Looking for the best Facebook giveaway ideas that will work for your business? Look no further! This comprehensive guide will help you.

In different blogs, you will find some general giveaway ideas. But, not all ideas might work for your business, especially if you belong to a specific industry. Remember, every business is unique and has a different target audience, goals, and budget. I have compiled a list of specific giveaway ideas for 9 popular business categories.

facebook giveaway ideas

Best Facebook Giveaway Ideas for 11 Business Categories

Let’s dive into the best Facebook giveaway ideas for 11 business categories:

Category 1. Facebook Giveaway Ideas in Retail Businesses

#1. Product Giveaways

Retail businesses can greatly benefit from product giveaways. For example, a clothing boutique could host a giveaway for a “Fall Fashion Bundle,” including a trendy jacket, a cozy scarf, and a pair of stylish boots. 

In addition to boosting brand awareness, product giveaways can drive traffic to your physical store or online shop. To enter the giveaway, participants must like and comment on the post. This will increase engagement and reach on your post.

#2. Gift Card Giveaways

Gift Card Giveaways can be a versatile and effective promotional strategy for retail businesses. By offering gift cards as prizes, businesses incentivize customer engagement and drive future sales. These cards can be redeemed for any product, giving the winner the luxury of choice. 

For instance, a home decor store might offer a $100 gift card that could be used on anything from fashionable cushions to artistic wall hangings. This way, even after the giveaway concludes, the winners remain connected to the brand, potentially making additional purchases and promoting the business to their peers.

#3. Coupon Code Giveaways

Retail businesses can also benefit from running coupon code giveaways on Facebook. These codes could offer a certain percentage or dollar amount off the total purchase, which can greatly entice customers to purchase.

This tactic boosts engagement and reach and encourages new customers to check out your business. Providing an exclusive discount code through the giveaway creates a sense of urgency and exclusivity, making customers feel special.

#4. Mystery Box Giveaways

Mystery Box Giveaways can be an exciting promotional strategy, sparking intrigue and engagement amongst your audience. These giveaways typically involve a box filled with random products from your store. It’s the element of surprise that entices people to participate.

For example, a bookstore might give away a mystery box of books. Not revealing the exact titles maintains the suspense and makes the giveaway more appealing. By offering a variety of items in the mystery box, customers get a taste of the diverse offerings of your store, which may encourage future purchases.

#5. Custom Merchandise Giveaways

Another fun giveaway idea for retail businesses is custom merchandise. By branding T-shirts, caps, tote bags, or any other items with your business name and logo, you increase brand recognition and create a loyal fan base.

For instance, a t-shirt shop could offer a “Design Your Own T-shirt” giveaway, where participants can submit their designs, and the winning design will be printed and given away. This will boost engagement and promote your products in a unique and creative way.

Category 2. Facebook Giveaway Ideas in Food & Beverage Businesses

#1. Food/Drink Package Giveaways

Food and beverage businesses have endless options when it comes to giveaway ideas. One popular option is a food or drink package giveaway, which could include various delicious items from your menu, such as a gift basket of gourmet chocolates or a selection of premium teas.

By offering these packages as prizes, you promote your business and products and incentivize customers to visit your establishment in the future.

#2. “Free Food for a Year” Giveaway

Customers love the idea of winning free food for an entire year! This type of giveaway can generate a lot of excitement and engagement on your Facebook page.

For example, a fast-food restaurant could offer a “Burger and Fries for a Year” giveaway, where one lucky winner will receive vouchers or gift cards to enjoy their favorite meal once a week for an entire year.

#3. Recipe Contests

Food and beverage businesses can also run recipe contests as a creative way to engage with their audience. Participants could be asked to submit their recipes using your products or ingredients, and the winning recipe will be featured on your menu.

This kind of giveaway creates buzz and engagement and promotes your brand and products in a cool way. It can even help you find new and innovative ways to use your products, which might lead to adding them to your menu.

#4. Wine/Beer Tasting Giveaways

Hosting a wine or beer-tasting giveaway can be an enticing promotional strategy for businesses in the wine or beer industry. The winner could receive a complimentary tour and tasting experience at your vineyard or brewery and a selection of your best-selling products.

Plus, by promoting this type of giveaway on Facebook, you can reach a wider audience and potentially attract new customers interested in trying your products.

#5. Cooking/Baking Class Giveaways

Hosting cooking or baking class giveaways can be an exciting way for food and beverage businesses to interact with their audience. Through this, you promote your business and share valuable knowledge. 

For instance, a bakery could offer a “Master the Art of French Baking” class giveaway, allowing participants to learn the craft of making authentic French pastries. 

The giveaway winners would attend this class for free and perhaps receive a baking kit to practice their new skills at home. This kind of giveaway fosters a deeper connection between your brand and the customers, as you are providing them with more than just products – you’re offering an experience.

Category 3. Facebook Giveaway Ideas in Service-Based Businesses

#1. Free Consultation Giveaways

For service-based businesses, offering a free consultation as a giveaway can effectively attract new clients and build brand awareness. Whether for financial planning, interior design, or legal services, a free consultation allows potential customers to experience your expertise firsthand.

In this type of giveaway, you could offer the winner one or a series of consultations, giving them a taste of your services and potentially leading to future business with them.

#2. “Day of Pampering” Giveaway

Who doesn’t love a relaxing day of pampering? Service-based businesses such as spas or salons can run a giveaway offering one lucky winner a full day of pampering, including massages, facials, and other treatments.

Promoting this giveaway on social media can attract a larger audience and potentially gain new clients. Plus, it offers a unique and luxurious experience that customers will love.

#3. Service Package Giveaways

Similar to the food/drink package giveaway, service-based businesses can offer a package including multiple services as a prize. For example, a graphic design company could give away a branding package, including logo design, business card design, and social media graphics.

Additionally, you can collaborate with other businesses and include their services in the giveaway package, creating a mutually beneficial partnership and potentially reaching a larger audience.

#4. Educational Course Giveaways

Many service-based businesses offer educational courses or workshops as part of their services. This can be an excellent opportunity to run a free giveaway for one lucky winner to attend your course.

For example, a fitness studio could offer a “Transform Your Body in 8 Weeks” course giveaway, allowing the winner to participate in their program and showcase the results on social media. This adds value for the customer by giving them free access to valuable knowledge and resources.

#5. “Upgrade Your Life” Giveaway

Service-based businesses can also offer a giveaway where the winner receives an “upgrade” to their current services. For example, a cleaning company could give away a deep clean of the winner’s home or office space.

Not only does this promote your business and services, it also provides a tangible benefit for the customer and showcases the quality of work you provide. This kind of giveaway can attract new clients and foster loyalty among existing ones.

#6. Travel Experience Giveaways

Why not give away an all-expenses-paid travel experience as a giveaway? This type of prize can generate a lot of buzz and excitement on social media, especially if your business is in the travel industry.

For example, a travel agency could offer a free trip to an exotic destination or a luxury hotel stay for two as a giveaway. This will attract potential customers’ attention and showcase the amazing experiences your travel agency can offer. 

Category 4. Facebook Giveaway Ideas for Non-Profit Organizations

#1. Donation Matching Giveaway

Non-profit organizations can use giveaways to raise awareness for their cause and encourage donations. One creative idea is a donation matching giveaway, where the organization pledges to match the total amount of donations received during a certain period.

For example, if $500 is donated during the giveaway period, the organization will match that amount, doubling the total donation. This can incentivize people to donate and potentially reach a larger fundraising goal.

#2. Volunteer Experience Giveaway

To promote volunteerism and give back to the community, non-profit organizations can offer a giveaway for a volunteer experience with their organization. The winner could spend a day volunteering at one of the organization’s events or projects, gaining firsthand experience of their work’s impact on the community.

This giveaway can also attract new volunteers and spread awareness for the organization’s cause. 

#3. Merchandise Giveaways

Non-profit organizations can also offer merchandise such as t-shirts, hats, or other branded items as giveaways. This promotes the organization and gives supporters a tangible way to show their support for the cause.

Additionally, by promoting the giveaway on social media and asking participants to tag and share photos wearing the merchandise, you can increase visibility and potentially attract new followers and potential donors. 

#4. VIP Experience Giveaway

Like businesses offer VIP experiences as giveaways, non-profit organizations can do the same. For example, a charity could offer a VIP experience at their annual gala event, with special access and perks for the winner.

This kind of giveaway can create excitement and generate interest in the organization’s events and activities. Plus, it allows the winner to feel valued and appreciated for their support. 

#5. “Mission Trip” Giveaway

For non-profit organizations that focus on international or community service, a “mission trip” giveaway can be an effective way to showcase the impact of their work. The winner could join the organization’s team on a volunteer mission trip, helping with projects and experiencing firsthand the difference their donations and support make.

This type of prize can also attract new donors and volunteers passionate about making a global or local impact. Overall, giveaways can be a valuable marketing tool for non-profit organizations to raise awareness, attract supporters, and encourage donations towards their cause. 

Category 5. Facebook Giveaway Ideas in Tech Businesses

#1. Gadget Giveaway

Who doesn’t love gadgets? Tech businesses can offer a giveaway for their industry’s latest and coolest gadgets. This can include smartphones, tablets, smart home devices, or even virtual reality headsets.

By showcasing your company’s tech expertise and offering a highly desired prize, you can attract attention on social media and potentially gain new customers.

#2. Software/Subscription Giveaways

Tech businesses that offer software or subscription-based services can use giveaways to attract new customers and showcase their products. For example, a project management tool company could offer free annual subscriptions as a giveaway.

This allows potential customers to experience the benefits of your product without any financial commitment, making it more likely for them to become paying customers in the future. 

#3. “Tech Makeover” Giveaway

An additional innovative idea for a tech business giveaway is a “tech makeover” package. This package could involve upgrading the winner’s computer, phone, and other devices with the latest technology or consulting your company’s IT experts to enhance their current setup. 

This demonstrates your company’s expertise and services and offers a tangible benefit for the winner.

#4. Beta Testing Giveaways

If your tech business introduces a new product or feature, consider offering beta testing opportunities as a giveaway. This lets participants experience the product before its release and provide valuable feedback.

By doing so, you generate excitement and interest in your upcoming launch and enhance your product before its full release.

#5. “Tech Retreat” Giveaway

Like travel experiences can be a great giveaway for businesses, tech companies can offer a “tech retreat” as a prize. This could involve a weekend getaway with all expenses paid and workshops or seminars on the latest tech trends and developments.

This type of giveaway can attract tech enthusiasts and give them a valuable learning experience while promoting your brand and industry knowledge. 

#6. Collaborative Giveaways

Another effective way for tech businesses to gain exposure and attract new customers is by collaborating with other companies on a giveaway. This could involve partnering with a popular influencer or another complementary business.

By combining resources and reaching a larger audience, both businesses can benefit from increased brand awareness and potential new customers.  

Category 6. Facebook Ideas for Beauty Products & Cosmetics

#1. Beauty Product Bundle Giveaway

Beauty product companies can offer a bundle of their best-selling or newly launched products as a giveaway. This bundle might include various items like lipsticks, mascaras, foundations, skincare products, and more. Creating a desirable beauty bundle can attract many participants interested in trying out your products. 

Additionally, this type of giveaway can help advertise a new product line, gain product feedback, and generate social media buzz. Don’t forget to ask participants to share pictures and reviews of their winnings to amplify your brand’s visibility on social media.

#2. Makeover Giveaway

Beauty products and cosmetics companies can offer a complete makeover as a giveaway prize. This may include a professional makeup application, skincare consultation, or hair styling session. 

For instance, a makeup brand could collaborate with a renowned makeup artist who utilizes their products to provide a personalized makeover for the fortunate winner. 

#3. Beauty Box Subscription Giveaway

Beauty companies can also offer a beauty box subscription as a giveaway. The beauty box subscription uniquely treats the winner to an array of samples or full-size products every month for a set duration. It’s an opportunity for potential customers to experiment with a variety of your beauty products and discover their new favorites. 

This giveaway can also be an engaging way to introduce new products in your line. You could consider customizing the beauty box according to the winner’s skin type and preferences to make the offer even more enticing.

#4. Hair Treatment Giveaway

A hair treatment giveaway can be a fantastic lure for customers drawn to hair care products and services. This giveaway could encompass a variety of treatments, such as a hair spa, keratin treatment, or even a balayage hair coloring session. 

Aligning the giveaway with the expertise of your beauty business ensures that the winner receives professional hair care. If the winner is pleased with the results, they could become loyal customers and spread the word about their positive experience.

#5. Virtual Beauty Consultation

Many people turn to virtual consultations for beauty advice and recommendations in today’s digital world. Consider offering a virtual beauty consultation as a giveaway prize, where the winner can receive personalized skin or makeup advice from your company’s experts through video chat. 

Category 7: Facebook Giveaway Ideas for Automobile Business

#1. Car Care Package Giveaway

Automobile businesses can attract customers by offering a car care package giveaway. This could include top-quality car care products such as car shampoo, wax, microfiber cloths, wheel cleaners, and interior detailers. 

The car care package giveaway can emphasize your company’s commitment to comprehensive vehicle care, positioning your brand as a trusted source of high-quality car care products.

#2. Free Car Wash for a Year Giveaway

A creative giveaway idea for automobile businesses is offering a free car wash for a year to the lucky winner. This can be an enticing prize for anyone looking to save time and money on regular car washing services.

Promote this giveaway to keep their vehicle in top condition all year round, showcasing your brand’s dedication to ensuring customers’ cars are always sparkling clean.

#3. Road Trip Giveaway

To generate excitement and promote your brand, consider offering a road trip giveaway where the winner receives a rental car or gas gift card to embark on an adventure. This can particularly appeal to individuals who enjoy exploring new places and experiencing different vehicles.

#4. Custom Car Wrap Giveaway

A custom car wrap giveaway can be an excellent way for automobile businesses to showcase their creativity and design skills. Offer the winner a customized car wrap featuring your company’s branding or unique designs. It can be anything from a full car wrap to smaller decals or stickers.

#5. Car Accessories Giveaway

Automobile companies can offer a selection of popular car accessories as a giveaway prize. This could include phone mounts, USB chargers, seat covers, floor mats, and more. These accessories can be useful for any type of vehicle and make excellent prizes to attract customers.

This type of giveaway can also serve as an opportunity to highlight new or unique products in your lineup while promoting the convenience and comfort of owning a car. 

Category 8. Photography Business

#1. Photo Contest

Photography businesses can engage their audience by hosting a photo contest. Using their cameras or smartphones, participants can be asked to capture images centered around a specific theme — such as nature, architecture, or portraits. The selected winner could receive a free photoshoot, a photography course, or some of your company’s products or services. 

This contest provides user-generated content that can be shared on your social media channels or website. The participant’s efforts to gain votes for their entry can significantly boost your brand’s online visibility.

Read also: Facebook contest ideas

#2. Camera Gear Giveaway

Photography companies can offer a camera gear giveaway to attract customers. This could include high-quality equipment such as cameras, lenses, tripods, or lighting accessories. Consider partnering with other brands in the photography industry to provide an extensive prize package that appeals to both professional and amateur photographers.

#3. Destination Photoshoot Giveaway

Take your photography business to the next level by offering a destination photoshoot giveaway. The lucky winner could receive an all-expenses-paid trip to a picturesque location for a memorable photoshoot experience, with your company’s professional photographers capturing their best moments.

#4. Editing Software Giveaway

Professional photo editing software can be costly and often out of reach for aspiring photographers. Consider offering editing software as a giveaway prize, allowing the winner to enhance their photography skills and produce stunning images. This also serves as an opportunity for your business to promote the benefits of using high-quality editing software.

#5. Photography Workshop Giveaway

Hosting a photography workshop is another way for photography businesses to interact with their audience and showcase their expertise. Offer a workshop giveaway where the winner can participate in a hands-on session with your company’s photographers and learn valuable skills, techniques, and tips to take their photography to the next level. 

Category 9. Gaming Industry

#1. Console and Game Giveaway

For gaming companies, a console and game giveaway can be an effective way to attract potential customers. The prize could include the latest gaming console or popular games in high demand. Additionally, consider partnering with other brands in the industry to provide a comprehensive gaming package that appeals to a wide range of gamers.

#2. VIP Access to Gaming Convention Giveaway

Offering VIP access to a gaming convention as a giveaway is a compelling method to generate excitement among your gaming community. The lucky winner would get privileged access to one of the major gaming conventions, where they can experience the latest games, meet game developers, and immerse themselves in the gaming culture. 

#3. eSports Tournament Giveaway

With the increasing popularity of eSports, gaming companies can attract customers by offering a chance to participate in an exclusive tournament as a giveaway prize. The winner could compete in a major eSports tournament, with all expenses covered by your company.

#4. Gaming Merchandise Giveaway

Many gamers are passionate about their favorite games and often collect merchandise related to them. Consider offering gaming merchandise as a giveaway prize, such as t-shirts, hoodies, figurines, or other accessories that feature popular games or characters.

#5. Gaming Subscription Giveaway

One way to keep gamers engaged with your brand is by offering a gaming subscription giveaway. The winner could receive a free subscription to your company’s gaming platform or service, giving them access to a wide range of games and exclusive content. Not only does this promote your business, it also allows gamers to experience the benefits of your services firsthand. 

Read also: How to do giveaway on Facebook?

If your business doesn’t fit into any of the above categories, don’t worry! You may contact us for customized giveaway ideas that align with your industry and target audience. Our team will be happy to work with you to create a unique and effective giveaway campaign that meets your business goals.

Check out the below video content on how to do Facebook giveaway for more leads.


Now, you better understand how different industries can leverage Facebook giveaways to attract customers and promote their brands. Whether it’s offering free products, experiences, or exclusive access to events, giveaways are an excellent way to engage with your audience and showcase the value of your business.

Also, consider implementing some of these ideas in your marketing strategy for a successful and impactful giveaway campaign.

Julia Nancy
Julia Nancy

I have vast experience arranging online voting contests for hundreds of clients worldwide in the last 8 years. I also helped countless clients to win their online competitions. Here, on, I am just sharing knowledge from my experiences. If you need any help regarding the online contest, email me at