How To Do a Giveaway on Facebook for Your Brand: 13 Steps

Do you know how many people are on Facebook? Around 3049 million monthly active users! Now, just imagine your brand’s reach by doing a giveaway on Facebook. It’s a great way to engage with your current followers and potential new customers while promoting your brand and increasing its visibility.

However, do you know how to do a giveaway on Facebook? Don’t worry; I’ve got you covered! Follow the below simple steps to run a successful giveaway on Facebook for your brand.

Facebook Giveaway

Why Run Giveaway on Facebook?

Before I dive into the steps, let’s first understand why running a giveaway on Facebook is beneficial for your brand. Apart from reaching a massive audience, giveaways can also help you achieve the following goals:

Increase Brand Awareness

Organizing a giveaway on Facebook is a fantastic tool for enhancing brand awareness. Users who participate in your giveaway share it with their friends and followers, potentially making your brand visible to a wider audience. This organic reach can help your brand gain recognition and build a robust online presence.

Engagement Boost

Facebook giveaways are known to boost engagement significantly. They encourage users to like, comment, and share your content, thus increasing your post’s overall engagement. This increased interaction can improve your visibility in Facebook’s algorithm, making your posts more likely to be seen by more people.

Generate Leads

A well-structured Facebook giveaway can be a powerful lead-generation tool. By asking participants to provide their email addresses or contact information to enter the giveaway, you can collect valuable data for your CRM. This data can be later used for email marketing or other promotional campaigns, helping you to convert these leads into loyal customers.

Foster Community

Giveaways can help foster a sense of community among your followers. They encourage user interaction and discussion, strengthening the relationship between your brand and its followers. A strong online community can lead to higher customer loyalty and advocacy, which are important for long-term brand success.

how to do a giveaway on Facebook

How to Do a Giveaway on Facebook for Your Brand? 13 Easy & Practical Steps

Facebook giveaway campaigns are relatively easy to set up and can yield significant results. Follow these simple steps to create a successful giveaway for your brand:

Step 1. Plan Your Goals:

Whether it’s about a giveaway or any promotional campaign, you must have a goal. Decide what you want to achieve through this giveaway. Is it brand awareness, engagement boost, or lead generation? 

Your goal will determine the type of giveaway, its duration, and what you need to ask from your participants. For example, if your goal is to increase brand awareness, keep the entry requirements simple so that more people can participate. But if you focus on lead generation, asking for email addresses or other contact information would be essential. 

Having a clear objective in mind will guide you throughout the planning process and help you achieve the desired results.

Step 2. Set a Giveaway Theme:

Among different Facebook giveaway ideas, setting a theme is one of the easiest and most effective ways to attract participants. Your giveaway’s theme could be related to your brand or current events, but make sure it appeals to your target audience. 

For example, if you own a skincare brand, you can have a “summer skincare essentials” giveaway. This will not only help promote your brand but also engage users who are interested in skincare products.

In addition, having a theme can make your giveaway more visually appealing, increasing the chances of people participating and sharing it with others.

Step 3. Define Your Giveaway Rules:

Your Facebook giveaway needs a clear and defined set of rules to ensure your audience knows how to participate and what to expect. Here are a few basic rules you can consider:


Specify who can participate in your giveaway based on age, location, etc. For example, “The giveaway is open to residents of the United States, aged 18 or above.”

Entry Method: 

How do users enter your giveaway? Here are a few ways to enter: “React a post, leave a comment, post on a page, message the page, submit personal information in an entry form, share user-generated content, and vote in a contest.”

Well, you should know that if you are not running paid ads then you can add entry rules like share the post, like the page, tag your friend and others. Remember, these types of rules are prohibited for running paid giveaway ads.

Prize Information: 

Clearly state what the winners will receive. For instance, “The winner will get a $50 gift card to our online store.”


Define the start and end dates of the giveaway. For example, “The giveaway starts on July 1st and ends on July 15th at midnight.”

Winner Selection: Explain how you’ll select the winner(s). It can be a random draw, jury selection, etc. 

Step 4. Follow the Facebook Guidelines:

You must follow Facebook’s guidelines when conducting promotional activities, including giveaways. Failure to comply can lead to penalties, including disabling your account. Here are the primary rules to consider:

Acknowledgment of No Affiliation:

Your giveaway should explicitly state that it is not sponsored, endorsed, administered by, or associated with Facebook, and you must release Facebook from any responsibility. Usually, you can include a disclaimer such as, “This promotion is in no way sponsored, endorsed, or administered by or associated with Facebook.”

Prohibited Actions

in paid promotion, you cannot ask participants to share your giveaway on their timelines or tag their friends in your post as a means of entry. According to Facebook’s rules, these actions are not permissible.

Age and Location Restrictions

Ensure your giveaway follows all regional laws and regulations. If your giveaway is open to minors or certain countries, you must follow those regions’ laws concerning giveaways.

Compliance with Facebook Pages, Groups, and Events Policies

Your giveaway must comply with Facebook’s Pages, Groups, and Events Policies. Read these guidelines carefully to ensure your promotional activity does not infringe on rules.

Step 5. Select Your Prize:

Selecting a prize for your Facebook giveaway is an important step that can heavily influence the success of your campaign. Here are some prize ideas categorized according to different types of businesses:

Retail Businesses:

  • Gift Cards: Offer a gift card for your store. This rewards the winner and drives them to browse your products.
  • New Arrivals: Consider giving away a product from your new collection. This can generate buzz about the new items.

Restaurants and Cafes:

  • Meal Vouchers: Give away a free meal or a voucher for a special dining experience at your restaurant.
  • Exclusive Recipes: If you have a special recipe, consider offering it as a prize. This can create a personal connection with the winner.

Online Courses or Coaching:

  • Free Courses: Offer a free spot in one of your upcoming courses.
  • One-on-one coaching sessions: This high-value prize can generate significant interest among your followers.

Tech Companies:

  • Product Licenses: If your company offers software, consider giving away a few licenses or providing access to premium features.
  • Branded Gadgets: Branded tech products like headphones or power banks can make appealing prizes.

Event Organizers:

  • VIP Tickets: VIP or early access passes to your event can be very attractive to your followers.
  • Meet-and-Greet with Celebrities: A meet-and-greet could be an exciting prize if your event features celebrities.

Fashion Brands:

  • Exclusive Collection: Offer a sneak peek or free access to an exclusive collection before it’s publicly available.
  • Personal Styling Session: Give away a personalized styling session with one of your stylists as a prize.

The prize list is endless, and the key is understanding your target audience’s interests and offering something they truly desire. Remember, offering a relevant prize can significantly increase participation and engagement in your Facebook giveaway. 

Step 6. Have a Budget:

Setting a budget for your Facebook giveaways is crucial as it influences two major aspects: the prize selection and the giveaway promotion.

Choosing the Prize:

When selecting a prize for the giveaway, your budget plays a pivotal role. For example, if you have a large budget, you might consider high-value prizes like a premium product from your lineup, a comprehensive package of your services, or even a trip. 

On the other hand, if you have a limited budget, you could offer something of lesser monetary value but still significant for your audience. This could be a free trial of your service, a discount coupon, or a small product. 

For instance, if you are a bookstore, you might give away a set of bestsellers; if you’re a software company, you could offer a year of premium membership.

Promoting the Giveaway:

Budgeting also comes into play when you decide to promote your giveaway. Facebook offers a variety of paid advertising options that can significantly increase the reach of your giveaway. 

For instance, you might use a portion of your budget for Facebook ads targeting a specific demographic that aligns with your brand. 

Additionally, you could use the budget to boost the giveaway post to reach more of your existing followers or to sponsor posts from influencers who can promote your giveaway. Remember, the more visibility your giveaway gets, the more participation it’s likely to receive. 

Therefore, establishing a budget beforehand helps you strategize effectively and utilize your resources in the best possible way to ensure the success of your Facebook giveaway.

Step 7. Create Visual:

Creating captivating visuals is an essential step in promoting your Facebook giveaway effectively. Human brains process visual information faster than text; thus, a compelling visual can significantly increase the visibility and engagement of your giveaway.

Designing a Giveaway Image:

The image or visual you use for your giveaway post should communicate what the giveaway is about and what the prize is. Incorporating the image of the prize itself in your design can make the giveaway more attractive to your audience.

Use bright, engaging colors in tune with your brand identity to make the post stand out in your audience’s news feed. Also, consider including some text in the image highlighting the giveaway’s key points. However, make sure not to clutter the image with too much text. 

Video Content:

Another powerful way to visually promote your giveaway is through video content. A short, engaging video can be a highly effective way to explain the details of the giveaway, show off the prize, and encourage participation. Videos automatically play in Facebook’s news feed to grab viewers’ attention.


Consider creating an infographic if your giveaway involves a complex process or multiple steps to enter. Infographics are great for breaking down information into easy-to-understand visuals. You can use them to explain how to enter the giveaway, the prize, and when the winner will be announced.

Graphic Tools:

There are a variety of online tools available that can help you create professional-looking visuals for your giveaway, even if you are not a graphic designer. Tools like Canva, Adobe Spark, and Piktochart offer a wide range of templates you can customize for your giveaway post.

Step 8. Write an Engaging Giveaway Caption:

Your giveaway caption is your sales pitch to your audience to participate in the giveaway. It should be clear, engaging, and incite action. Here are a few examples of engaging giveaway captions:

Example of a Tech Company:


We’re celebrating our 5th Anniversary by allowing YOU to win a year’s subscription to our Premium Software! 

To enter, 

  1. Simply like this post
  2. Invite ten friends 
  3. Share this post on your story 
  4. Message us with Screenshot

Don’t miss out on this golden opportunity! ๐Ÿ’ป๐Ÿš€ 

#techgiveaway #premiumsoftware

Example of a Bookstore:

๐Ÿ“š BOOK LOVERS, this one’s for you! ๐Ÿ“š 

We’re giving away a set of our bestsellers. To enter, 

  1. Like this post 
  2. Comment with your all-time favorite book.
  3. Message us with Screenshot.

Happy reading! ๐Ÿ“–

#bookgiveaway #bestsellers

The caption in each of these examples clearly outlines the prize and how to enter the giveaway. Emojis add a fun, engaging element to the post, and the call to action (‘Don’t miss out on this golden opportunity!’, ‘Bon Appรฉtit!’, ‘Happy reading!’) encourages users to participate. The hashtags help increase the post’s reach by making it visible to users searching for similar content. 

Step 9. Announce & Promote the Giveaway:

Now it’s time to announce and promote your giveaway! How to promote your Facebook giveaway? Well, there are two options discussed below. 

Organic Giveaway Promotion:

Organic promotion primarily relies on free methods to get your giveaway in front of your audience. One effective organic promotion strategy is leveraging your existing social media platforms. This could involve posting about the giveaway on your Facebook page, sharing it on your story, and highlighting it in a pinned post. 

Additionally, you can encourage your audience to share the giveaway with their friends and followers, boosting its visibility. Cross-promotion on other social media platforms like Instagram, Twitter, or LinkedIn can also be beneficial. 

Use relevant hashtags to extend your reach beyond your immediate followers. For instance, using #giveaway, #win, or industry-specific hashtags can attract users interested in these topics.

On the other hand, paid promotion involves investing money to advertise your giveaway. One common method is Facebook Ads, where you can target specific demographics, locations, and users with particular interests. This can extend your giveaway’s reach to potential customers who might not be aware of your brand.

Sponsoring posts from influencers, particularly those who align with your brand’s image and have a substantial following, can also be a powerful promotional strategy. Their endorsement can lend credibility to your giveaway and attract followers to your brand.

Google Adwords is another paid advertising platform that can increase the visibility of your giveaway. By creating a targeted keyword strategy, your giveaway can appear in search results related to your products or services.

Both organic and paid promotion strategies have their advantages and can be used in tandem to ensure your giveaway reaches the largest and most relevant audience possible. Remember, the ultimate goal is to engage your audience, increase brand awareness, and potentially attract new customers.

Step 10. Select the Giveaway Winner:

Selecting the winner of your giveaway is as important as organizing the event. The process should be fair and random to maintain transparency and build trust with your audience. Here’s a detailed guide:

Prepare a List of Participants:

Begin by compiling a list of all valid entries. This includes users who have fulfilled all the conditions outlined in your giveaway. For instance, users who liked the post invited friends, shared the post on their story, and messaged with a screenshot (as per the examples above). Keep in mind that this process can be time-consuming, especially if your giveaway has attracted a large number of participants.

Use a Random Picker Tool:

Consider using a random Facebook giveaway picker tool to ensure the selection process is unbiased. These are online tools designed to randomly select a winner from a list of names. Examples include, Comment Picker, and Rafflecopter. Simply input your list of participants, and the tool will select a winner.

Check out the below video content for a practical learning on using random comment picker took for Facebook giveaway.

Verify the Winner:

Once a winner has been selected, verify their eligibility. Ensure they have complied with all the entry requirements and rules specified in your giveaway.

Announce the Winner:

After verifying, announce the winner on your social platforms. Consider tagging them in your post to notify them directly. Additionally, thank all participants for their involvement and express enthusiasm for future giveaways. This can help maintain engagement with your audience even after the giveaway has ended.

Remember, following through with delivering the prize as promised is essential. This fulfills your end of the contest agreement and contributes to building a reliable and trustworthy reputation for your brand.

Step 11. Announce the Giveaway Winner Name

Announcing the giveaway winner is a crucial part of your contest strategy. It’s a chance to celebrate the lucky recipient and show appreciation for everyone who took part. To create an exciting and engaging winner announcement, follow these steps:

Prepare a Winner Announcement Post:

Craft a post that congratulates the winner and reflects your brand’s personality. You could say something like, “๐ŸŽ‰ Congratulations to [Winner’s Name]! ๐ŸŽ‰ You’re the lucky winner of our [giveaway details]. A huge thank you to everyone who participated and made this giveaway a success. Stay tuned for our next contest. We appreciate all of your support!”

Include a Picture:

If possible and appropriate, include a picture in your announcement. This could be a picture of the prize, a brand-related image, or, if the winner agrees, a photo of the winner. Visual elements can make your post more engaging and attention-grabbing.

Tag the Winner:

Tagging the winner can increase the reach of your post and ensure the winner sees your announcement. Make sure to tag them correctly to avoid any confusion.

Invite Engagement:

Encourage your followers to interact with your announcement post. Ask them to like, comment, and share. You could also ask followers to congratulate the winner, fostering a sense of community.

Tease Upcoming Giveaways:

If you plan to conduct more giveaways, use the winner announcement as a chance to build anticipation. Without revealing too much, hint at what’s to come. This will keep your audience interested even after the current giveaway has ended.

Step 12. Give the Prize:

Now, it’s time to give the prize to the winner! Ensure that you communicate with the winner and arrange for them to receive their prize. Consider shipping the prize directly to them if it is a physical item.

If possible, document the prize exchange on your social media platforms. This proves that you followed through with your giveaway promise and created user-generated content that can further promote your brand.

Be sure to thank the winner once again and congratulate them publicly. This shows appreciation for their support and keeps a positive relationship with them for future interactions. 

Step 13. Follow Up:

After the giveaway has ended and the winner has received their prize, don’t forget to follow up with your audience. This can be a post thanking everyone who participated, sharing statistics or results from the giveaway, or even asking for feedback on improving future giveaways.

Following up shows appreciation for your audience’s support and helps maintain engagement and interest in future contests or events. It also provides an opportunity to gather insights and feedback that can be used in planning future giveaways. So, don’t overlook the importance of following up after a successful giveaway! 

FAQs on How to Run a Giveaway on Facebook

How long should you run a Facebook giveaway ad?

The duration of a Facebook giveaway ad can vary depending on your goals and budget. However, running the ad for at least 1-2 weeks is generally recommended to give people enough time to see and participate in the giveaway. Running the ad for a longer period may also increase its reach and potential impact.

Read also: How long should a giveaway last?

Do you need to pay for a random picker tool?

There are free and paid options for random picker tools, which ultimately depend on your preference and budget. Some popular free options include, Comment Picker, and Rafflecopter. Paid options may offer more features or customization options.

Can you announce the winner of a giveaway via direct message?

While publicly announcing the winner is recommended to show transparency and gratitude to participants, you can also choose to announce the winner via direct message if that is more appropriate for your brand or the type of giveaway. Just be sure to communicate with the winner beforehand and ensure they are comfortable with this announcement method.

Overall, it’s important to ensure that the winner is notified promptly and respectfully. 


Now, you have a detailed idea of how to run a Facebook giveaway successfully. Remember, the key elements for a successful giveaway are planning, promotion, execution, and follow-up. By carefully considering each step and following best practices, you can create an exciting giveaway that engages your audience and promotes your brand. So what are you waiting for? Start planning your next Facebook giveaway now!

Julia Nancy
Julia Nancy

I have vast experience arranging online voting contests for hundreds of clients worldwide in the last 8 years. I also helped countless clients to win their online competitions. Here, on, I am just sharing knowledge from my experiences. If you need any help regarding the online contest, email me at