Day or Months: How Long Should a Giveaway Last? 6 Factors to Consider

How long should a giveaway last? Well, it depends on the types of giveaways. Ranging from 1 day to several months, there are various options to choose from. However, 7-14 days is the best time for most giveaways.

In this blog, I will discuss in more detail the duration of different types of giveaways and factors to consider before deciding the length.

how long should a giveaway last

How Long Should a Giveaway Last?

As I said, how long the giveaway should last depends on the type of the giveaway. Here, I will explain the duration of different giveaways, from short to long. 

Duration for Social Media Giveaways (7-30 Days):

So, how long should you run a social media giveaway for? Social media giveaways are mostly short-term giveaways. They usually run ranging from 7-30 days. This is because social media platforms are fast-paced, and people tend to forget about the giveaway if it lasts longer than two weeks. 

Additionally, a shorter duration ensures that your audience stays engaged and excited throughout the entire giveaway period. Let’s have a more detailed view of the duration of running giveaways on different social media platforms.

How long should giveaways last on Instagram?

For an Instagram giveaway, 7-14 days is the best duration. This allows enough time for your audience to participate and share the giveaway post while also maintaining their interest. On Instagram, giveaways like “like and comment to win” or “tag a friend to enter” usually run for 7 days. 

However, some giveaways can run for only 24 hours. For example, flash giveaways or ones that require a quick response from the participants.

How long should a giveaway last on Facebook?

Like Instagram, a 7-14 days duration is also recommended for Facebook giveaways. However, due to the algorithm changes on Facebook that limit organic reach, some businesses tend to run longer giveaways for up to 30 days. 

It allows them to reach a larger audience and maximize their engagement. For example, if the giveaway requires people to like and share the post, a longer duration may be necessary to achieve significant reach.

How long should a giveaway last on Twitter?

Twitter is known for its fast-paced nature and shorter attention span of users. Therefore, a duration of 7-10 days is recommended for Twitter giveaways. It allows enough time for participants to retweet and engage with the giveaway post before it gets buried under newer tweets. On Twitter, you can run different types of giveaways like “follow and retweet to win” or “tag a friend to enter.”

How long should a giveaway last on YouTube?

For YouTube giveaways, 14-30 days duration can be great. This allows enough time for participants to watch the video, follow the instructions, and enter the giveaway. However, some giveaways may run for up to several months, especially if the prize is high-value or requires participants to complete multiple tasks. 

Keep in mind that YouTube giveaways have stricter rules and regulations, so make sure to read their guidelines before running one.

Duration for Blog Giveaways (1-3 months):

Blog giveaways usually have a longer duration compared to social media giveaways. This is because blogging platforms are more content-focused, and it takes time for the audience to read, engage, and enter the giveaway. Moreover, your content needs to be more SEO-friendly. Remember, your content needs to be ranked to come into focus.

A duration of 1-3 months is recommended for such giveaways. It allows enough time for your audience to read the blog post, leave a comment, and enter the giveaway. Additionally, a longer duration allows for higher engagement and attracts more participants, especially if the prize is valuable.

Duration for Email List Giveaways (1-3 Weeks):

Email list giveaway means running a giveaway through email marketing techniques. This type of giveaway usually lasts longer, requiring building up an email list and reaching out to subscribers.

Therefore, 1-3 weeks duration is recommended for email list giveaways. It gives enough time for people to see and participate in the giveaway while also allowing businesses to collect valuable data from participants. Longer duration also increases the chances of reaching a larger audience through email marketing campaigns.

Duration for Grand Prize Giveaways (Several Months):

Grand prize giveaways are usually bigger and more valuable than regular giveaways. They can include expensive products, like cars, home makeovers, trips, or even cash prizes. Therefore, a longer duration is recommended for these giveaways as it allows businesses to promote the giveaway and build excitement among participants.

A duration of one to several months is usually recommended for grand prize giveaways. Sometimes, planning and executing a successful grand prize giveaway can take a year or more. Strategizing and continuously promoting the giveaway throughout its duration is important to keep participants engaged and excited. 

Duration for Festival Giveaways (1-2 Weeks): 

Festival giveaways are seasonal and usually run during specific holidays or events, such as Christmas, New Year’s Eve, Halloween, etc. These giveaways can be shorter or longer depending on the event and the type of prize.

For example, a Christmas giveaway with multiple smaller prizes can run for 1-2 weeks, while a grand prize giveaway for New Year’s Eve may run for several months. 

In the case of religious festivals, be mindful of the duration and cultural sensitivities while planning and running these giveaways. Such giveaways should last until the festival ends, which can range from a few days to several weeks, even a month. The duration also depends on the target audience, as some festivals may have a different impact on different demographics. 

Factors to Consider Before Deciding the Duration of Giveaways

Now that we have discussed the recommended duration for different types of giveaways, it is important to consider some factors before deciding the length of your giveaway. These factors include:

  • Target audience: Your target audience’s age group, interests, and behavior can affect the duration of your giveaway. For example, younger audiences may have shorter attention spans and prefer shorter giveaways, while older audiences may take longer to engage and participate.
  • Prize value: The value of your prize can also determine the duration of your giveaway. Higher-value prizes may require a longer duration to attract more participants and build up excitement.
  • Promotion strategy: How you plan to promote your giveaway can also affect its duration. For example, if you are relying solely on social media platforms, a shorter duration may be necessary to maintain audience interest. However, a longer duration may be suitable if you have a strong email list or plan on collaborating with influencers.
  • Objectives: The goals of your giveaway should also be considered when deciding its duration. If your goal is to increase brand awareness, a shorter duration may suffice. However, a longer duration may be necessary if you want to grow your social media following and drive more sales.
  • Budget: The budget allocated for the giveaway can also play a role in determining its duration. Longer giveaways may require more resources, such as promotion costs and prize expenses. Make sure to plan your budget accordingly.
  • Legal regulations: Different countries and states may have different laws and regulations for giveaways. Make sure to research and comply with these rules before deciding the duration of your giveaway.

Check out the below video content on how long should a giveaway last for more details.

FAQs on How Long Should a Giveaway Last

What are some giveaway rules?

Some general rules for giveaways include:

  • Clearly stating the eligibility criteria.
  • Providing a fair chance for all participants to win.
  • Disclosing any partnerships or sponsorships.

Also, comply with legal regulations and have transparent terms and conditions. Moreover, make sure to choose a winner randomly and avoid any bias.

Can I change the duration of my giveaway once it has started?

Yes, you can change the duration of your giveaway as long as you inform participants about the changes and provide a reasonable explanation. However, stick to the planned duration to maintain transparency and fairness for all participants.

How can I effectively promote my giveaway to attract more participants?

Some ways to effectively promote your giveaway include leveraging social media platforms, collaborating with influencers, utilizing email marketing, and creating engaging content. You can also use hashtags and engage with your audience to increase visibility and reach a larger audience. 

Are there any tools or platforms that can help me run my giveaway?

Yes, several tools and platforms are available to help you run your giveaways smoothly. Some popular ones include Gleam, Rafflecopter, and KingSumo. These tools offer features like random winner selection, entry tracking, and social media integration to make your giveaway process easier and more efficient. 

When should you announce the giveaway winner’s name? 

Announcing the giveaway winner’s name should be done promptly after the giveaway has ended. This helps build trust with your audience and avoids any suspicions of bias or delay in announcing the winner. Announcing the winner within 24-48 hours after the giveaway has ended is recommended. 

However, if extenuating circumstances may cause a delay, communicate this to your audience and provide an estimated timeline for announcing the winner. Transparency is key to maintaining a positive relationship with your audience. 

How soon should I reply after winning the giveaway?

As a winner, it is courteous to reply immediately after being notified of winning the giveaway. However, responding within an hour after being notified would be better. This shows appreciation and respect for the business or individual hosting the giveaway. If there is a deadline given by the host to claim the prize, adhere to it and promptly provide any necessary information.

What should I do if the selected winner does not respond?

Your giveaway rules clearly state the time frame the winner must respond to claim their prize. If the winner does not respond within this period, you have the right to select another winner. Always communicate this rule to participants at the start of the giveaway.

What kind of prizes should I give away?

The prizes should align with your brand or product and entice enough for your target audience. They should also match the scale and duration of your giveaway. Common prizes include products, services, gift cards, vouchers, or experiences related to your industry. You may also consider partnering with other businesses or influencers to offer a larger prize package, like trips, cars, and cash prizes. 

How can I use a giveaway to increase my social media following?

You can use a giveaway to increase your social media following by requiring participants to follow your social media accounts or share your posts as part of the entry requirements. This increases your following and boosts visibility and engagement on your social media platforms.


Overall, the duration of a giveaway can vary depending on the platform, type of giveaway, and various factors. Consider your goals, target audience, budget, and other relevant factors before deciding the length of your giveaway. 

Remember to continuously promote your giveaway throughout its duration to maintain engagement and reach a larger audience. Lastly, always comply with legal regulations to avoid any issues.  

Keep these tips in mind, and good luck with your next giveaway! So, what are you waiting for? Plan that perfect giveaway now and watch your brand grow!

Julia Nancy
Julia Nancy

I have vast experience arranging online voting contests for hundreds of clients worldwide in the last 8 years. I also helped countless clients to win their online competitions. Here, on, I am just sharing knowledge from my experiences. If you need any help regarding the online contest, email me at