Top 15 Free Ticket Giveaway Ideas For Any Events

Looking for free event ticket giveaway ideas? Look no more! Whether it’s a concert, festival, or any other event, you must make your ticket giveaway stand out and draw a big crowd. Check out these 15 top ideas to generate buzz and excite everyone for your upcoming event!

ticket giveaway ideas

What Is a Ticket Giveaway for Events?

A ticket giveaway for events is a promotional tactic used to generate excitement and interest in an upcoming event. It involves giving away free tickets to the event through various methods and channels, such as social media contests, radio promotions, or partnerships with other businesses.

In addition, a ticket giveaway can also serve as a way to reward loyal fans or customers and attract new attendees who may not have otherwise purchased tickets. It’s an effective way to increase visibility and buzz around your event.

Read also: Giveaway contest ideas

Why Are Ticket Giveaways Important?

Ticket giveaways are important for several reasons:

  • They generate excitement and hype for your event, creating a buzz on social media and other platforms.
  • They can attract new attendees who may not have heard about your event otherwise.
  • They serve as a way to reward loyal fans or customers, strengthening their relationship with your brand.
  • They can help increase ticket sales by creating a sense of urgency and scarcity.
  • They can also serve as a marketing opportunity, allowing you to promote your event and reach a wider audience.
  • They can generate valuable user-generated content, such as photos and reviews, that can be used for future promotional purposes.

Top 15 Free Ticket Giveaway Ideas for Any Events

Here are some creative ideas to make your ticket giveaway stand out and attract a big crowd to your event:

#1. Social Media Contests: 

Social media contests are an excellent way to engage your audience and amplify the visibility of your event. You can create a contest on platforms like Facebook, Instagram, or Twitter, where participants are asked to like, share, comment on, or create content related to your event for a chance to win free tickets. 

For instance, you could ask them to share a creative photo or video explaining why they want to attend or ask them to tag friends they’d like to bring along. Create a unique hashtag for your contest to track participation and spread the word. This promotes your event and creates a sense of community among participants.

#2. Early Bird Draws:

Early Bird Draws are a great way to acknowledge and reward the enthusiasm of your event’s early supporters. This tactic incentivizes potential attendees to register as soon as ticket sales open, driving initial sales while building anticipation. The concept is simple: the first 50-100 individuals to register are entered into a draw for free tickets.

Conducting an Early Bird Draw encourages quick responses and adds fun and intrigue. To maximize its effectiveness, you could announce the winners live on your social media or during the event, reinforcing the sense of excitement and exclusivity.

This strategy can also serve as a powerful promotional tool. Create buzz on social media by updating your followers on the number of Early Bird slots left. Consider offering additional incentives like VIP access or exclusive merchandise to draw winners, further enhancing the appeal of your giveaway.

#3. Local Partnerships: 

Want to broaden your event’s reach and make it more appealing? Consider teaming up with local businesses or influencers. They can help promote your event and give away tickets. In return, you can offer them visibility at your event or do some mutual promotion. 

For example, a local café could give away event tickets to their customers in a raffle. In return, you can promote the café at your event or give café customers a discount on event tickets.

This spreads the word about your event to a wider audience and strengthens your relationship with the local community and other businesses. Local partnerships bring a unique, community-oriented vibe to your event and show support for local initiatives.

#4. Newsletter Sign-ups: 

Why not use your newsletter to host a ticket giveaway? You can offer free tickets to a lucky subscriber or anyone who signs up within a specific timeframe. It’s a great way to reward loyal fans and keep them engaged with your event. 

Don’t forget to encourage subscribers to share and forward the newsletter for even more chances of winning. Plus, you can provide extra opportunities to win by completing tasks like following you on social media or tagging friends. 

This tactic promotes your event and helps expand your email list and reach a wider audience. Remember to personalize the newsletter, create a sense of urgency, and make it visually appealing. 

#5. Photo Competitions: 

Photo competitions are a fun and engaging way to generate content while promoting your event. Ask participants to submit their best photos related to your event or theme for a chance to win free tickets. Create clear guidelines, such as photo size and format, and choose a relevant hashtag for tracking purposes.

You can also use this opportunity to showcase the creativity of your audience by displaying their photos on your website or social media. Be sure to ask for permission before sharing any user-generated content. 

Photo competitions create buzz, attract new attendees, and provide valuable visual content for your event’s marketing efforts.

#6. Check-in Offers: 

Check-in offers are an awesome way to reward attendees for spreading the word about your event. You can give away tickets to those who check-in or tag your event’s location on social media. Encourage attendees to check in online at the event location beforehand for a chance to win tickets. 

This serves as free advertising and gets attendees to share their experiences and promote your event naturally. Plus, it lets you track attendance and gather valuable data about your attendees.

#7. Referral Programs: 

Referral programs are a great way to incentivize loyal attendees to bring more people to your event. Each attendee gets a unique referral code and earns free tickets or merchandise for every person they refer who buys a ticket. Give away tickets to those who refer a certain number of friends or get them to sign up. 

Promote the program through email, social media, and word-of-mouth. This encourages repeat attendance and spreads the word about your event. Make the reward attractive and set a referral deadline to create urgency and drive sales.

#8. Survey Participation:

Surveys engage attendees while providing valuable insights into their preferences and needs. Incentivize participation with a chance to win free tickets. Create a concise, relevant, and easy-to-understand online or mobile survey. 

Announce the giveaway on social media, newsletters, or your website, highlighting the opportunity to win tickets. This boosts response rates and refines event planning efforts. 

It also strengthens communication with attendees, making them feel valued and contributing to event success. Use the gathered data for future personalized marketing efforts.

#9. Flash Giveaways:  

Flash giveaways are super quick, unexpected, and time-sensitive. They create a sense of urgency and excitement! Just share the deets on social media or via email, and ask your peeps to comment or share the post within a short timeframe for a shot at free tickets.

You can even spice up live events by randomly picking attendees who answer trivia questions correctly. Talk about creating buzz and getting folks hyped for future events!

Don’t forget to track participation and engagement and reach out through analytics for future reference. 

#10. Loyalty Rewards: 

Loyalty rewards are a great way to build and keep your audience engaged. Show your appreciation for loyal customers or past attendees by giving them exclusive opportunities to win event tickets. 

You can set up a loyalty reward program where they earn points for each event attended or ticket purchased. These points can then be exchanged for a chance to win tickets. 

Another option is to hold a random draw specifically for past attendees. Send personalized emails or messages offering them the chance to win tickets, boosting their loyalty, and encouraging them to spread the word about your event. 

This approach creates a sense of community among regular attendees and motivates others to join the loyalty program for future perks.

#11. Interactive Quizzes: 

Interactive quizzes are fun and engaging to get your audience involved while promoting your event. Create a quiz related to your event or theme, and offer free tickets as prizes for those who score the highest. 

Promote the quiz on social media, through email marketing, or on your website to generate buzz and encourage participation. This increases brand awareness and provides valuable insights into your audience’s knowledge and interests. Plus, it adds an element of fun to your event promotion efforts.

#12. Volunteer Rewards:

Promote your event and engage the community with a volunteer rewards program. This approach serves two purposes – building an enthusiastic volunteer team and offering free tickets in return for their time. Clearly define volunteer roles and tasks, such as event setup, stall management, attendee assistance, and promotion. 

Communicate time commitment and rewards via social media, event website, and emails. Appreciate and reward volunteers publicly to strengthen their relationship with your brand and incentivize future participation. 

Happy volunteers become excellent event ambassadors, attracting more attendees. Rewarding volunteers with free tickets creates a win-win situation – manpower for smooth execution and a memorable experience for volunteers.

#13. Themed Story Contest:

Host a themed story contest to engage participants and promote your event. Ask them to share inspiring, funny, or touching stories about the event’s theme. Submissions can be made via social media, email, or the event’s website using a hashtag for wider reach. 

Stories can be personal experiences, imaginative tales, or how the theme impacted their lives. Set a clear submission deadline and assure participants their stories will be reviewed by unbiased judges or community voting. 

The best story will win free tickets. This contest creates a sense of community and connection among attendees. Plus, you can hear some amazing stories that can be shared on social media or in future event promotions.  

#14. Random Acts of Kindness: 

Encourage followers to share stories or photos of random acts of kindness for a unique giveaway. Use a specific hashtag like #EventKindness for social media posts. This promotes your event and fosters a positive, compassionate community. 

Define or leave open what qualifies as an act of kindness based on your audience and event theme. Set clear guidelines for entries, posting, winner announcement, and consider verifiability. 

Review submissions, select winner(s) randomly, and share inspiring stories/photos (with permission) to encourage future participation and kindness.

#15. Treasure Hunts: 

Organize a local treasure hunt to build excitement and engage your audience. Create clues leading to hidden “golden tickets” for the event. Use riddles or puzzles about your event, brand, or local landmarks. 

Choose multiple locations for hiding tickets obtaining necessary permissions for private or public property. Announce the hunt on social media, websites, and newsletters, encouraging participants to share updates. 

Keep the hunt challenging yet achievable to maintain interest. Congratulate winners publicly and share their journey to create buzz and a sense of community.

How Do You Make a Ticket Giveaway for Events?

You have all the best ideas for ticket giveaways, but how do you implement them? Here are some tips for running a successful ticket giveaway for your event: 

#1. Define Your Goals: 

Before embarking on the journey of hosting a giveaway, it’s fundamental to ascertain your objectives. 

  • If the main goal is to augment ticket sales, your strategies should focus on instant giveaways that create a sense of urgency, pushing the audience to purchase tickets quickly. 
  • If your key aim is to elevate brand awareness, consider activities encouraging sharing and tagging, like themed story contests or acts of kindness challenges. This will increase your event’s visibility, reaching a larger audience. 
  • If you intend to create a buzz for future events, focus on activities that can create memorable experiences, such as treasure hunts or trivia games. This will leave a lasting impression on attendees and create anticipation for future events.

#2. Choose the Right Platform: 

Select a platform that suits your event and target audience best. For example, social media platforms like Facebook, Twitter, Instagram, or LinkedIn can reach a large audience quickly. Email marketing can be more personalized and targeted towards past attendees or subscribers. 

Your event website is also ideal for hosting giveaways as it directs traffic to your site and allows you to collect valuable data about your audience. Consider using a combination of platforms for maximum reach and engagement.

#3. Set Your Ticket Giveaway Rules:

Establishing clear and concise rules for your ticket giveaway is crucial. This ensures a fair and smooth operation, eliminating confusion among participants. Here are some parameters to include:

  • Eligibility Criteria: Define who can participate in the giveaway. This might include age restrictions, location-based eligibility, or any other specific criteria relevant to your event.
  • Giveaway Timeline: Mention the start and end dates of the giveaway, along with the time when the winners will be announced. Ensure that the timeline is realistic and allows sufficient time for participants to engage.
  • Entry Method: Clearly explain how to enter the giveaway. This could involve liking and sharing a post, tagging friends, answering a quiz, or any other method you’ve chosen.
  • Selection Process: Describe how the winners will be chosen. This could be random selection, community voting, or based on judges’ decisions. Ensure transparency to maintain trust.
  • Prize Distribution: Detail how and when the winners will receive their tickets. If any conditions are attached to the prize, such as non-transferability or specific dates, mention these as well.

By setting clear rules, you establish a fair process and protect your organization from potential legal issues related to the giveaway.

#4. Promote the Giveaway:

Effectively promoting your giveaway is vital to its success. Here are a few strategies for getting the word out:

  • Use Social Media: Publish regular posts about the giveaway on your social media platforms. Use eye-catching visuals and compelling captions to draw attention. Consider using paid promotions for broader reach. Make sure to include the specific hashtag of the event for tracking and engagement.
  • Leverage Email Marketing: Send an email blast to your mailing list announcing the giveaway. Follow up with reminder emails as the entry deadline approaches. Ensure the email is engaging and contains all the details about the giveaway.
  • Update Your Website: Dedicate a section of your website to the giveaway. This could be a banner on the homepage or a separate landing page with all the contest details. 
  • Partner with Influencers: Collaborate with influencers or bloggers in your event’s niche. They can help promote the giveaway to their followers, increasing your event’s visibility.
  • Press Release: Send a press release about the giveaway to local media outlets. If your event is of significant scale or influence, this strategy can help attract a larger audience.

Read also: Facebook contest ideas

#5. Monitor and Engage:

Once the giveaway is live, keep track of its progress. This allows you to make any necessary adjustments and engage with participants effectively. Here are some tips for monitoring and engaging during a ticket giveaway:

  • Monitor Entries: Keep track of the number of entries and engagement levels on different platforms. This will help you understand the most effective methods and adjust your strategy accordingly.
  • Respond to Comments: Regularly check and respond to comments on social media posts about the giveaway. This helps build a sense of community and encourages more people to participate.
  • Share Updates: Keep participants updated on the progress of the giveaway, including announcing winners at the designated time. Share their journey or experience with the contest to keep them engaged.

#6. Announce the Giveaway Winner:

Announcing the Winner of the giveaway is a crucial part of the process, and it can significantly impact your audience engagement and brand image. Here’s how to do it effectively:

  • Prepare a Winner Announcement Post: Draft an exciting post to announce the giveaway winner. This could be a creative graphic, a short video, or a live broadcast. Make sure to thank all the participants for their engagement and support.
  • Make The Announcement At The Right Time: Stick to the timeline you’ve defined in your giveaway rules for announcing the Winner. This maintains transparency and keeps the anticipation alive among your followers.
  • Reach Out to the Winner Privately: Before making a public announcement, reach out to the Winner privately to congratulate them and clarify the details of the prize redemption process. 
  • Highlight the Prize: Make the announcement exciting by showcasing the prize, which could be tickets to your event or other goodies. This adds excitement for the Winner and shows other participants the potential rewards of engaging with your brand.
  • Encourage Further Engagement: After announcing the Winner, encourage further engagement by teasing future giveaways or events. This keeps your audience interested and looking forward to more activities.

#7. Follow Up: 

Finally, follow up with participants after the giveaway has ended and the Winner has been announced. Here are some ways to do so:

  • Send Thank You Email: Send a thank you email to all participants, thanking them for their engagement and support. This not only shows gratitude but also encourages future participation.
  • Share Results: Share the giveaway results on your website and social media platforms. This adds transparency and credibility to the process.
  • Analyze Data: Analyze the data from the giveaway, such as engagement levels, entry methods, and audience demographics. Use this information to improve future giveaways and event promotions.
  • Consider Feedback: Encourage participants to provide feedback on their experience with the giveaway. This could help you identify improvement areas and increase the success of future giveaways.
  • Stay Active on Social Media: Keep engaging with your audience through regular social media posts, sharing updates about your event, and promoting other exciting related activities. This helps maintain a strong online presence and builds a loyal following for your brand. 

By following these steps, you can effectively organize a ticket giveaway and attract a larger audience to your event. Always adhere to legal regulations and promote your giveaway ethically for the best results.

FAQs on Ticket Giveaway Ideas

Can I run a ticket giveaway through a video contest?

Yes, you can run a ticket giveaway through a video contest. This can be a fun and engaging way to promote your event and attract an audience. Participants could create short videos showcasing their excitement for the event. 

Also, they can make videos sharing why they want to attend, or even performing a talent related to the event’s theme. The Winner (s) could then receive free tickets as their prize.

Can I use a hashtag for tracking and engagement in my ticket giveaway?

Yes, using a specific hashtag for your event can help with tracking and engagement. You can include the hashtag in all your promotional materials, such as social media posts and emails, and encourage participants to use it when sharing about the giveaway. This allows you to monitor the reach and engagement of your giveaway easily.

How to create event tickets?

Creating event tickets can be done through various methods, such as using online ticketing platforms, working with a professional designer, or designing them yourself using graphic design software. Make sure to include all necessary information on the ticket, such as the event name, date and time, venue, and any other important details.

Additionally, consider making the ticket visually appealing and reflective of your event’s branding.

For more guidance on how to create event tickets, consider checking out the below tutorial video.

How to win a ticket giveaway?

Winning a ticket giveaway typically involves a combination of chance and quality of entry. The process generally includes a random selection of valid entries to ensure fairness. However, in some giveaways, the “best” answer—be it the most creative, original, or relevant—may also be considered. 

This balance between randomness and merit allows for an engaging giveaway that encourages participant effort while maintaining the element of chance inherent in giveaways. 

Read also: How to win a giveaway


You have a detailed guide to help you run a successful ticket giveaway. Remember that each event is unique, so adapt these strategies to your specific audience and goals. With proper planning, promotion, and engagement, a ticket giveaway can be an excellent tool for increasing the success of your event and building a strong following for your brand.

Julia Nancy
Julia Nancy

I have vast experience arranging online voting contests for hundreds of clients worldwide in the last 8 years. I also helped countless clients to win their online competitions. Here, on, I am just sharing knowledge from my experiences. If you need any help regarding the online contest, email me at