13 Creative Giveaway Contest Ideas For Businesses 2023

Looking for some creative giveaway contest ideas for businesses? Whether you are a small business or a big brand, hosting giveaway contests is always beneficial. From social media contests to captivating puzzle contests, I’ve curated a diverse selection of ideas that cater to various industries and audience preferences.

But that’s not all—these contests are designed to enhance your website’s SEO by attracting organic traffic and increasing user engagement. So, whether you’re a seasoned marketer or just dipping your toes into the world of giveaways, these creative concepts will help you craft captivating contests for your business that leave a lasting impression.

giveaway contest ideas

13 Creative Giveaway Contest Ideas for Businesses

Looking for some simple but creative giveaway contest ideas for your business. Here are 13 ideas for you.

#1. Social Media Giveaway Contest

If you want to have some giveaway ideas for small businesses, social media contests should be you first priority. Facebook, Instagram, Twitter, LinkedIn, Youtube, even TikTok – all social media platforms are goldmine to run a giveaway contest. You can run a photo contest, video contest, caption writing contest, tag a friend contest, best comment contest, random comment picker contest, invite on page or group contest, and so on. Let’s have a better view of each idea.

Facebook Giveaway Contests:

Looking for giveaway contest ideas for customers. Facebook is a powerful platform for that. Global Facebook User Statistics as of April 2023:

  • Monthly Active Users on Facebook: 2.989 billion
  • Daily Active Users on Facebook: 2.037 billion
  • Percentage of Monthly Active Users who log in daily: 68%

So, hosting a giveaway contest can be a great way to reach so many people simultaneously. Here are some Facebook business giveaway ideas for you.

Comment-to-Enter Contests: 

Ask users to comment on your post for a chance to win. This increases engagement and visibility. For these contests, you could consider offering prizes like a gift card to a popular local restaurant, a limited edition product, or even a donation to a charity of the winner’s choice.

Photo/Video Contests: 

Encourage users to post photos or videos related to your brand with a specific hashtag to participate. Here, you may give away to the winner your brand product. Reward the winning participant with your brand’s product, a unique branded merchandise package, or a personalized shoutout on your page.

Trivia Contests: 

Test your audience’s knowledge with trivia questions and reward those with correct answers. Consider offering winners exclusive access to a webinar, a free consultation with an industry expert, or an all-expenses-paid trip to a relevant conference.

“Caption This” Contests: 

Want to know something creative? One creative idea for a Facebook giveaway contest is to run a “Caption This” contest. Post a funny or intriguing image related to your brand and ask participants to come up with the best caption. The most creative or hilarious caption will win a cash prize, voucher, or gift card.

Personal Experience: 

I had an experience with a Facebook giveaway contest hosted by a local bakery. They organized a “Guess the Flavor” contest where participants had to identify the secret ingredient in their new pastry. The excitement of participating and winning a box of those pastries created a buzz among local foodies, and the engagement on their page soared.

Instagram Giveaway Contests:

Instagram is a visual platform, and it’s perfect for creative giveaway contests. Here are some giveaway contest ideas Instagram.

Photo Caption Contests: 

Share a photo related to your product or service, and ask users to come up with a captivating caption. Prizes can include a free trial of your premium service, a unique product bundle, or a feature in your next marketing campaign.

User-Generated Content Contests: 

Encourage users to share photos of themselves using your product, tagging your brand, and using a specific hashtag. Offer a day with your team, a guided tour of your company, or an exclusive one-on-one session with your brand’s founder.

Story Contests: 

Run a contest in your Instagram Stories, where users engage by answering polls or sharing content. Consider prizes such as early access to your upcoming product, a private Q&A session with your team, or a year’s product supply.

24-hour Challenge: 

Post a challenge related to your niche, and participants have to create and share their entries within 24 hours. The most creative or inspiring entry wins. You could offer winners a chance to collaborate with you on a special project, a personalized video message, or a surprise gift package.

Read also: how to pick instagram giveaway winner?

Twitter Giveaway Contests:

Twitter is all about quick engagement. Consider these ideas:

Retweet and Follow: 

Ask users to retweet your tweet and follow your account for a chance to win. It’s a simple yet effective way to increase your reach. Prizes can include a VIP experience at your next event, a lifetime subscription to your service, or a meet-and-greet with a relevant industry influencer.

Hashtag Contests: 

Create a unique and catchy hashtag for your giveaway contest to track entries easily. Offer winners a social media takeover of your brand’s account for a day, an exclusive feature in your company’s newsletter, or a sponsored post on your platform. 

Trivia and Polls: 

Run quick trivia questions or polls and select winners from those who participate. Consider giving away a mentorship session, a tech accessory bundle, or a featured interview on your blog or podcast.

Think out of the box! A Twitter giveaway contest that gained attention was by a tech company. They organized a “Tweet Your Tech Fail” contest. Users shared their humorous tech mishaps, and the most entertaining one won a tech gadget. This not only engaged their audience but also humanized the brand.

LinkedIn Giveaway Contests:

LinkedIn is more professional, so your contests should align with this tone:

Professional Advice Contest: 

Ask users to share their best professional advice in a specific field and reward the most insightful tip. Prizes could include a scholarship to a top industry conference, a professional branding package, or a one-on-one consultation with a career coach.

Connect and Tag Contest: 

Encourage users to connect with your company page and tag a colleague or friend for a chance to win. Reward the winner with a high-quality business book, an executive coaching session, or a premium LinkedIn account upgrade.

Resume Improvement Contest: 

Invite users to share their resumes and provide feedback. Offer a prize to the person with the most improved resume. Consider offering winners access to a premium job search platform, a personal branding workshop, or a resume review by your HR experts.

YouTube Giveaway Contests:

YouTube is a fantastic platform for running giveaway contests that leverage the power of video. As per report, in 2023, YouTube boasts over 2.70 billion active users. Each day, more than 122 million people visit YouTube through its apps and website. Here are some innovative ideas:

Video Response Contests: 

Ask participants to create and upload a video response to a challenge or prompt related to your brand. This can be a review, a demonstration, or a creative piece. Prizes can include a tech gadget bundle, a software subscription, or a one-on-one masterclass session with a renowned expert in your field.

Comment-to-Enter Video Contests: 

Encourage users to comment on a specific video for a chance to win. This can boost the video’s engagement and comments. Consider giving away a unique experience, such as an all-access pass to a relevant industry event, a meet-and-greet with a popular YouTuber, or a once-in-a-lifetime adventure.

Subscriber Milestone Contests: 

Celebrate reaching specific subscriber milestones with contests. For example, when you hit 10,000 subscribers, give away a special prize to one lucky subscriber. Prizes might include exclusive merchandise signed by your team, a personalized video message from your channel, or a scholarship to an online course in a relevant field.

Read also: How to do Youtube giveaways?

Personal Experience: 

I once participated in a YouTube giveaway contest hosted by a tech channel. They asked viewers to submit video testimonials about their favorite video games. The prize was a high-end gaming console. Sharing my passion for gaming and the possibility of winning a valuable prize made it a memorable and engaging experience.

#2. Best Idea Contest

In the realm of giveaway contests, the “Best Idea Contest” stands out as a unique and engaging concept. This contest invites participants to submit their most innovative ideas, whether they pertain to new products, business strategies, services, or any creative concept related to your brand. 

The key twist here is that the prize isn’t only a product or a voucher but also the opportunity to become a partner in realizing the winning idea.

Contest Details:

  • Participants can submit their ideas through a dedicated contest post on your preferred social media platform or through a submission form on your website.
  • The content can have a set duration, and you can encourage participants to provide detailed descriptions, sketches, or business plans to support their ideas.
  • Ensure the judging criteria are clear and transparent, focusing on creativity, feasibility, and relevance to your brand.

Prize ideas for best idea contest: 

The prize for the “Best Idea Contest” is the chance to become a partner with your brand. This can include:

  • Equity in a business venture related to the winning idea.
  • Active involvement in the development and execution of the idea.
  • Mentorship from your experts to help bring the idea to life.
  • Prominent recognition and branding as a partner on your social media, website, and marketing materials.

This unique prize not only encourages active participation but also fosters a sense of community and collaboration among your audience. By offering the opportunity to become a partner, you inspire creative thinking and long-term engagement with your brand.

#3. Festival Giveaway Contest

Festivals are a time of joy, celebration, and togetherness, and your brand can join in the festivities by hosting a “Festival Giveaway Contest.” This contest allows you to engage with your audience while spreading holiday cheer during major festivals like Halloween, Christmas, New Year, Ramadan, Diwali, Thanksgiving, Easter, and the Harvest Festival.

Halloween-Themed Contest:

For Halloween, you can organize a costume or pumpkin contest. Encourage participants to share their creative costumes or carved pumpkins, showcasing their spooky or imaginative designs. 

Prizes for the Halloween contest could include gift cards to costume shops, spooky-themed merchandise, or a private Halloween-themed virtual party.

Read also: Halloween costume contest prize ideas

Christmas-Themed Contest:

For the upcoming Christmas, you can host a “Holiday Home Decor” or “Office Decor” contest. Invite participants to share images of their beautifully decorated homes or creative Christmas tree designs.

Prizes for the Christmas giveaway contest might involve holiday-inspired gift baskets, festive decorations, or a virtual visit from Santa for the winner’s family.

New Year-themed Contest:

As the New Year also approaches, consider a “Resolutions and Dreams” contest. Encourage participants to share their New Year resolutions or their dreams for the upcoming year.

Here are some prize ideas for the New Year contest. It could include a wellness package to support their resolutions, a journal for goal setting, or a virtual coaching session to help them achieve their dreams.

Ramadan Month Contest

For the Ramadan-themed contest, invite participants to share what Ramadan means to them, their favorite traditions, or how they celebrate this special month. Many brands launch new products this month and give offers. You may run different types of social media contests this month.

Prizes for the Ramadan contest could include a special iftar meal delivery, clothing items, elegant Eid decorations, or a virtual Ramadan gathering with inspirational speakers and spiritual performances.

Diwali-Themed Contest:

During Diwali, you can organize a “Festival of Lights” contest. Invite participants to share photos or videos of their beautifully lit-up homes or vibrant rangoli designs.

Prizes for the Diwali contest could be anything from traditional Diwali sweets ornate candles, or a virtual Diwali celebration with cultural performances.

Thanksgiving-Themed Contest:

For Thanksgiving, consider a “Gratitude Giveaway” contest. Encourage participants to share what they are thankful for and how they plan to give back to their community.

Prizes for the Thanksgiving contest might include gourmet Thanksgiving meal kits, cozy autumn-themed decor, or a donation to a charity of the winner’s choice.

Easter-Themed Contest:

For Easter, you can host an “Egg Decorating” contest. Participants can share their creative egg designs, showcasing their artistic skills.

Prizes for the Easter contest might include gourmet chocolate baskets, colorful springtime decorations, or a virtual Easter egg hunt for the winner’s family.

Harvest Festival-Themed Contest:

During the Harvest Festival, organize a “Bountiful Harvest” contest. Invite participants to share photos of their festive decorations, garden produce, or homemade harvest-themed crafts.

Prizes for the Harvest Festival contest could include farm-fresh produce, artisanal preserves, or a virtual harvest-themed cooking class.

Each festival-themed contest can run for a specific duration aligned with the respective holiday. Participants can submit their entries on your chosen social media platform or website. Use festive hashtags and themed graphics to create an immersive holiday atmosphere.

#4. Referral Contest:

Referral contests are a powerful method to harness the enthusiasm of your current customers or audience to grow your brand’s reach. This concept revolves around incentivizing participants to refer friends, family, or acquaintances to your business. Different types of referral contests can be run.

Simple Referral Contest: 

In a straightforward referral contest, participants are encouraged to refer others to your brand. The more referrals they make, the higher their chances of winning. This type is easy to implement and is suitable for various businesses.

Tiered Referral Contest: 

Tiered contests offer escalating rewards based on the number of referrals. For instance, participants could receive a small prize for five referrals, a larger one for 10, and a grand prize for 20 or more. This approach motivates participants to strive for higher referral numbers.

Referral-a-Friend Sweepstakes: 

This type of contest allows anyone who refers a friend to be entered into a sweepstakes. It’s an ideal choice if you want to maintain an element of chance in the rewards.

Gamified Referral Contest: 

Gamified contests make the referral process more fun. Participants can earn points or badges for each successful referral, competing against others for top scores. The more they accumulate, the better their chances of winning.

Prize ideas for referral contests: 

Whichever referral contest you run, the prizes below are suitable for all.

  • Offer cash or gift cards
  • Award with exclusive discounts.
  • Provide product or service bundles.
  • Create unique experiences such as a behind-the-scenes tour of your business, a day with your team, or access to premium services.
  • Allow winners to choose a charity to which they’ll make a donation in their name.

#5. Drawing Contest

A drawing contest is an excellent way to tap into the creativity of your audience. Participants can unleash their artistic talents and create visual content that reflects their brand, products, or a specific theme. Here are some ideas for a drawing contest.

Theme-Based Drawing Contest: 

In the theme-based drawing contest, participants are asked to create artwork based on a specific theme related to their brand or products. For instance, if you’re a coffee company, you could have a “Coffee Art” theme.

Product-Centric Drawing Contest: 

Participants draw or illustrate your products in creative or imaginative ways. This type is particularly useful for showcasing product features or use cases.

Brand Logo Redesign: 

Encourage participants to put their artistic skills to the test by redesigning your brand logo. This can lead to fresh and innovative branding ideas.

Seasonal/Holiday Drawing Contest: 

Align your drawing contest with a specific holiday or season, such as a “Winter Wonderland” drawing contest for the holiday season.

Prize ideas for the drawing contest:

For each type of drawing contest, the prizes below are attractive and effective. You may choose any of them.

  • Give high-quality art supplies.
  • Award winners with cash prizes or gift cards.
  • Feature the winning artwork on your website, social media, or product packaging, giving the artists exposure and recognition.
  • Reward winners with bundles of your products.
  • Offer scholarships to art schools or workshops.

#6. Storytelling Contest

A storytelling contest invites participants to share their personal experiences, anecdotes, or narratives related to your brand, products, or a specific theme. It’s a powerful way to connect with your audience on a more emotional level and foster a sense of community.

Brand Stories: 

Participants can share how your brand has made a positive impact on their lives.

Theme-Based Stories: 

Contestants can create stories around a particular theme, aligning with your brand values or products.

Prize ideas for the Storytelling Contest:

  • Create a custom storybook featuring the winner’s story and your brand’s theme.
  • Provide gift cards to your store or a popular retailer.
  • Feature the winning story in your marketing materials, blog, or even a video interview.
  • Offer a weekend trip to a scenic location or a luxury stay to create a memorable experience.

#7. Quiz Contest:

Quiz contests are an engaging way to educate your audience about your products, industry, or general knowledge. Participants answer questions related to your brand, and winners are chosen based on accuracy and speed.

Product Knowledge Quiz: 

Test participants on their knowledge of your products, features, and benefits.

Industry Insights Quiz: 

Create questions that educate your audience about your industry or sector.

Prize ideas for quiz contest:

For all types of quiz contests, the below prizes can be great choices.

  • Reward winners with your premium products.
  • Offer discounts to all participants to encourage future purchases.
  • Give away the latest tech gadgets as prizes.
  • Provide consultations with industry experts or product specialists.

#8. Writing Contest:

A writing contest invites participants to submit essays, articles, stories, or any written content on topics related to your brand, products, or a specific theme. It’s a great way to engage those who enjoy writing and reading.

Product Reviews: 

Ask participants to write honest and detailed reviews of your products.

Creative Writing: 

Encourage creative stories, poems, or essays related to your brand.

Ai Writing:

Some companies also look for professional AI creative writers. In that case, they host a writing contest. Participants who are good at making effective prompts can produce eye-catching content for you.

Prize ideas for the writing contest:

What should you give the winner of a writing contest? Here are some ideas.

  • Publish the winning entries on your website, in your newsletter, or even as an e-book.
  • Offer cash rewards to the winners, allowing them to invest in their writing pursuits.
  • Give away premium writing software or tools to enhance their writing capabilities, like Grammarly, Quilbot, and so on.
  • Provide access to writing workshops or courses to further develop their skills.
  • Offer a job post like content writer or copywriter to improve your brand voice.

#9. Recipe or DIY Contest:

Recipe or DIY contests invite participants to create and share recipes using your products or craft DIY projects related to your brand. These contests are perfect for food or lifestyle brands.

Culinary Creations: 

Participants can submit recipes using your food products.

Crafty DIY Projects: 

Encourage DIY enthusiasts to share their creative projects featuring your brand’s products.

Prize ideas for recipe or DIY contest:

Check out the below recipe and DIY contest prize ideas.

  • Reward winners with high-quality kitchen appliances.
  • Offer DIY enthusiasts a bundle of crafting supplies to fuel their creativity.
  • Provide access to cooking classes or workshops led by culinary experts.
  • Give away premium cookware sets to enhance their kitchen capabilities.

#10. Random Acts of Kindness Contest:

The Random Acts of Kindness contest encourages participants to perform and share random acts of kindness. It spreads positivity and aligns your brand with goodwill and community building.

Prize ideas for random acts of kindness contest:

Choose the best prizes for your next random acts of kindness contest from the below listed. 

  • Make donations to the winners’ chosen charities or community organizations.
  • Provide themed gift baskets filled with your products and items related to kindness.
  • Offer volunteer opportunities or experiences, allowing winners to give back.
  • Fund local community projects in the winners’ names, demonstrating your brand’s commitment to social responsibility.

#11. Ai Tools & Software Giveaway Contest:

AI tools giveaway contest is an excellent choice for brands in the technology sector, encouraging participants to explore and use your AI products.

AI Software Challenge: 

Participants can use your AI software to solve a specific problem or task.

AI-Enhanced Creativity: 

Encourage participants to create AI-generated artwork, music, or content.

Prize ideas for AI tools and software giveaway contest:

Here are some prize ideas for you if you want to host any AI tools giveaway contest.

  • Give away licenses for your AI tools or software.
  • Reward participants with the latest AI-powered gadgets, demonstrating the practical applications of your technology.
  • Provide access to AI training or certification courses to help participants expand their skills.
  • Offer one-on-one consultations with AI experts, allowing winners to gain valuable insights and project guidance.

#12. Sweepstakes Contest:

When it’s about free giveaway contest ideas, sweepstakes are prime. The reason is sweepstakes entry is absolutely free. A sweepstakes contest is one of the simplest and most effective ways to engage your audience. Participants enter the contest by providing their contact information, and winners are selected through a random drawing. It’s an ideal choice for quickly growing your subscriber list and generating excitement around your brand.

Entry-Based Sweepstakes: 

Participants enter by submitting their contact details, such as email addresses or phone numbers.

Social Media Sweepstakes: 

Participants enter by liking, sharing, or commenting on your social media posts.

Read also: How to enter sweepstakes?

Prize ideas for sweepstakes:

What should you give the sweepstakes winner?

  • Offer cash rewards or gift cards to the winners.
  • Provide exclusive experiences such as VIP access to events.
  • Give away the latest tech gadgets or accessories.
  • Give away the service or products of your business.

Learn more: Do people actually win sweepstakes?

#13. Puzzle Contest:

A puzzle contest challenges participants to solve puzzles, riddles, or brain teasers related to your brand or a specific theme. It engages the audience’s problem-solving skills and adds an element of fun and mental exercise to your giveaway.

Brain Teaser Puzzles: 

Participants tackle riddles, logical puzzles, or math challenges.

Jigsaw Puzzles: 

Entrants assemble digital or physical jigsaw puzzles with images related to your brand.

Scavenger Hunts: 

Create a virtual scavenger hunt where participants solve clues to find hidden objects or information on your website.

Prize ideas for the puzzle contest:

  • Offer gift cards for popular retailers or your products.
  • Reward winners with high-quality puzzle sets or brain-teaser games.
  • Provide access to premium brain-training apps.
  • Give away books on puzzles, logic, or problem-solving.

Want to know more about running a successful giveaway contest? Check out the video below. 

How Do You Promote a Giveaway Contest?

You’ve got your stellar giveaway all planned out, don’t you? But wait a second, who’s going to join if they don’t know about it? Right, so let’s dive into the nitty-gritty of spreading the word.

Use Social Media, But Be Smart About It

Sure, sharing your giveaway on social media is a no-brainer. But hold on—don’t just throw a post into the digital abyss and hope someone catches it. Use hashtags that not only relate to the giveaway but also to your business and the industry you’re in. Try to engage influencers in your field to share your contest. You scratch their back, they scratch yours; it’s a win-win situation!

Email Blasts: Oldie but Goldie

Who said emails are outdated? A well-crafted email to your existing customer base can work wonders. Keep it short, sweet, and to the point, but also make it irresistible. You know, sprinkle in some limited-time offer vibes to get people clicking right away.

Blog About It

You have a blog, so why not use it? Write a post outlining the benefits of joining the giveaway. And not just “you’ll get free stuff,” but delve into how the prize can genuinely benefit the winner. Make them see they need it. And oh, don’t forget to SEO the heck out of it to pull in some organic traffic.

Team Up With Others

Joining forces with other businesses can be a fantastic way to tap into new audiences. Just make sure the business you’re partnering with aligns with your brand. You wouldn’t see a gym pairing up with a fast-food chain, would you?

Use Paid Advertising Sparingly

Running low on time? A little bit of paid advertising can give you that extra push. But be cautious; make sure you’re targeting the right demographic. Otherwise, you’ll be throwing money into a bonfire.

Leverage User-Generated Content

Encourage people to share their own experiences or reasons for wanting to win. By doing so, not only do you get free promotion, but you also build a sense of community. It’s like killing two birds with one stone.

How Do You Judge a Giveaway Contest?

Alright, so you’ve launched your giveaway, and the entries are pouring in like hotcakes. Now comes the tricky part: picking a winner. Oh boy, the pressure’s on! But don’t sweat it; let’s break it down step-by-step.

Stick to the Rules, No Matter What

First things first, you’ve got to have a set of criteria in place. Remember those rules you set forth at the beginning of the contest? Stick to ’em like glue. Whether it’s the most creative submission or a random draw, keep things above board. No playing favorites!

Be Transparent: Show, Don’t Just Tell

Being upfront about how you’re selecting the winner can save you a heap of trouble. If possible, do a live draw or record the judging process. It not only builds trust but also adds a dash of excitement to the entire event.

Consider a Public Vote

If you’re stuck in a pickle and can’t decide on the best entry, why not let the audience chip in? Open up a public vote for the top entries. Sure, it’s a gamble, but it’s also a clever way to ramp up engagement. Just be prepared for a tight race and maybe a surprise or two!

Utilize a Panel of Judges

Two heads are better than one, right? If your contest relies on subjective criteria like creativity or skill, consider assembling a panel of experts in your field. Their collective input can offer a well-rounded judgment, eliminating any personal bias you might unconsciously have.

Double-Check for Rule Breakers

Before you crown your winner, make sure they’ve played by the rules. Disqualified entries can be a real buzzkill, especially if announced as the winner first. So, cross those t’s and dot those i’s before making your grand announcement.

Make the Big Reveal a Spectacle

When it’s finally time to announce the winner, make it a moment to remember. Drum rolls, countdowns, suspenseful music—pull out all the stops. This is the climax of your contest, so make it as unforgettable as possible!

Read also: How to win a giveaway?


Now you have a detailed understanding of 13 different giveaway ideas for business. Some of them are actually fun contests; some are quite professional. However, each idea is creative, and you can host any of them. Remember, you must run the contest fairly. And don’t forget to promote your contest online and offline. Have fun!

Julia Nancy
Julia Nancy

I have vast experience arranging online voting contests for hundreds of clients worldwide in the last 8 years. I also helped countless clients to win their online competitions. Here, on royalvotes.com, I am just sharing knowledge from my experiences. If you need any help regarding the online contest, email me at julia@royalvotes.com