How to get more likes on Facebook? There are two simple ways to get Facebook or other social media likes. One is organic, and the other one is paid. Whether it is your profile post, a photo, or a page, getting more likes can help you reach a wider audience and increase your online presence.
In this blog, I will provide 50 digital marketing tips to get more Facebook likes.
Why Do You Need More Likes on Facebook?
Having more likes on Facebook can benefit your online presence and digital marketing efforts. Here are a few reasons why you need more likes on Facebook:
- Increased Exposure: When your post, photo, or page receives more likes, it will appear in the newsfeed of not only your followers but also their friends. This means your content has the potential to reach a wider audience.
- Improved Credibility: When people see that your posts, photos, or pages have a high number of likes, it creates a sense of trust and credibility for your brand or business.
- Higher Engagement: More likes can also lead to more comments, shares, and overall engagement on your content. This is important as it shows that people are interested in your content and are actively engaging with it.
- Better Rankings: The more likes your page has, the higher it will rank on Facebook’s algorithm. This means your content is more likely to be shown at the top of newsfeeds, increasing its visibility and reach.
- Potential for Conversions: With more likes, you have a larger audience to potentially convert into customers or clients. This is especially true for business pages, where more likes can increase website traffic and sales.
- Chance of Winning: If you are participating in a contest or giveaway, having more likes can increase your chances of winning as it shows the popularity and interest in your brand or business.
- Cost-Effective: Getting more likes on Facebook is a cost-effective way to increase your online presence and reach a wider audience than other advertising methods.
How to Get More Likes on Facebook?
How to get more Facebook like? As I said, there are two ways to get likes on Facebook. Let’s know about both methods first.
Organic way (non-paid):
Organic reach is when users see your content without paid promotion or advertising. For example, when your followers see your post in their newsfeed without running paid ad campaigns. The Facebook algorithm suggests your content or your followers share and comment.
Have you ever noticed a Facebook post on your news feed with a “sponsored” or “ad” label? That’s the paid ad! It’s when marketers pay Facebook to promote their content and reach a bigger audience. This paid promotion is an alternative option to organic reach. It means spending some money to promote your content or page to a specific group of people.
50 Best Professional Tips to Get More Likes on Facebook
So now you know about the organic and paid methods to get Facebook likes. Let’s dive into the 50 pro marketer tips for both approaches:
25 Basic Tips to Get Organic Free Facebook Likes
If you are looking for organic likes on Facebook without spending a single penny, here are 25 essential tips. Whether you are following paid methods, you must follow these tips to make your content worth sharing.
#1. High-Quality Content:
Content is the king. High-quality content will attract more people and encourage them to like, share, or comment on your posts. It includes photos, videos, or textual content.
How do you know your content is of high quality? Ask yourself these questions:
- Is it relevant to your target audience?
- Does it provide value or solve a problem for them?
- Is it visually appealing?
- Is the writing error-free and engaging?
To create high-quality content, you can also use tools like Canva to create professional-looking visual content or Grammarly to check for any writing errors.
#2. Write Engaging Captions:
Attractive captions with catchy hooks and hashtags can make your content shareable. Ensure your captions are relevant, thought-provoking, and detailed, and encourage users to take action like liking, sharing, or commenting.
Also, don’t forget to add some engaging and eye-catching emojis to make your captions visually appealing. And always get straight to the point.
For example, you are launching a new hoodie for your clothing brands. The fabrics are 400 GSM. So, how do you write a caption?
New Hoodie Arrival🚨🚨
Get ready to stay cozy and stylish this winter with our brand-new 400 GSM hoodie! ❤️
☑️ Prize: $50 💵
☑️ Inbox us to order now! ✉️
☑️ Like, Share, & Comment if you love. ❤️
#3. Leverage Facebook’s Algorithm:
Understanding how Facebook’s algorithm works is crucial in increasing your organic reach and getting more likes. Some key factors that influence the algorithm include:
- Engagement: Posts with higher engagement (likes, comments, shares) are more likely to appear in news feeds.
- Relevance: Facebook shows posts relevant to the user’s interests and interactions.
- Timeliness: Recent posts are given priority over older ones.
You can use this knowledge to your advantage by creating engaging, relevant, and timely content. This will increase the chances of your content appearing on people’s newsfeeds, leading to more likes.
#4. Post Consistently:
A consistent posting schedule can help you build a loyal following and increase your organic reach. When people know when to expect new content from you, they are likelier to engage with it and share it with their friends.
Also, you have to understand the proper timing regarding the activity of your target audience on Facebook. For example, if you are targeting a specific country, then make sure that your post time aligns with the peak hours of that country. You can use tools like Hootsuite or Buffer to schedule your posts in advance.
#5. Give your Voice:
If you post video content or write a blog, use your voice to connect with your audience. People appreciate authenticity and are more likely to engage with genuine and personal content.
In addition, use humor and storytelling to make your content more relatable and engaging. Don’t be afraid to let your personality shine through in your posts.
#6. Engage with Followers:
If you engage with your current followers by replying to their comments and messages and reacting to their posts, they are more likely to engage with your future content.
Plus, when you engage with them, they will likely share your content with their friends and family. In addition, it also creates a positive image of your brand or business in their minds, leading to potential conversions.
#7. Use Hashtags:
Hashtags are not just for Instagram and Twitter. They can also increase the discoverability of your posts on Facebook. Use relevant hashtags in your posts to reach a wider audience beyond just your followers.
However, avoid using too many hashtags, making your post look spammy and reducing engagement. Stick to 1-3 relevant hashtags per post.
#8. Tag Relavant Pages:
Sometimes, collaborating with other brands or businesses can help you reach a wider audience. For example, if you are a food blogger, you can tag a popular restaurant or chef related to their cuisine in your post. This will increase the chances of them sharing your content with their followers, leading to more likes for your page.
Ensure the pages you are tagging are relevant to your brand or content. Otherwise, it may come across as spammy and harm your reputation.
#9. Run Contests/Giveaways:
Contests and giveaways are a great way to increase engagement and get more likes on your page. You can ask people to like, share, or comment on your post to participate in the contest.
Make sure the prize is something that interests your target audience and aligns with your brand. This will attract genuine participants interested in your business rather than just seeking a freebie.
Read also: 33 Best Facebook Contest Ideas
#10. User-Generated Content:
UGC or User-Generated Content is when your followers or customers create content related to your brand and share it on their social media platforms. This promotes your brand and shows that people are genuinely interested in your products/services.
You can encourage UGC by asking people to tag your brand in their posts or creating a branded hashtag for them to use. You can also repost the UGC on your page, giving credit to the original creator. This will increase engagement and create a sense of community around your brand.
#11. Share Behind-the-Scenes Content:
Recently, there has been a cool trend of brands sharing behind-the-scenes stuff on social media. Like a clothing brand showing how they make their clothes or a restaurant giving a sneak peek into the kitchen. It’s like getting an inside scoop and connecting with the brand more personally.
You can also share sneak peeks of upcoming products and office tours or highlight your awesome employees. It’s all about showing the human side of your brand and building trust with your audience.
#12. Utilize Facebook Stories:
Facebook stories are a great way to reach your audience more authentically and engagingly. You can share behind-the-scenes content, polls, Q&A sessions, or exclusive discounts for your followers.
The best part about Facebook stories is that they appear at the top of the newsfeed, increasing their visibility. You can also add hashtags and location tags to make your stories more discoverable.
#13. Live Videos:
Facebook Live is a great way to interact with your audience in real time. You can host Q&A sessions, showcase new products, or even conduct live events in which your followers can participate.
Live videos also have high engagement rates and are likelier to appear at the top of news feeds. They create a sense of urgency and excitement among your followers, increasing likes and engagement on your page.
#14. Polls and Surveys:
Polls and surveys are an excellent way to engage with your audience and get their valuable feedback. You can ask them about their preferences, opinions on your products/services, or fun questions about your brand.
Top brands like Starbucks and Nike use polls and surveys to understand their audience better and create more personalized content. It also shows that you value your followers’ opinions and are open to feedback, making them feel more connected to your brand.
#15. Collaborate with Influencers:
Influencer marketing is all the rage on social media these days. Partnering up with influencers with a big following and influence in your target market can boost your page significantly.
To team up with influencers, you can send them free samples of your products to promote your brand on their page. This collaboration is a great way for startups to get exposure and increase followers.
Just be sure to choose an influencer whose audience matches your target audience. That way, the followers you gain from the collaboration will be genuinely interested in your brand.
#16. Invite Friends & Family:
An old but effective way to get more likes on your page is by inviting your friends and family to like it. They can also share your page with their networks, further expanding your reach.
However, do not spam them or force them to like your page. Just a simple invitation will do; if they are interested in supporting you, they will like your page willingly.
#17. Group Participation:
Create a Facebook group in your niche. This is a great way to interact with your target audience, promote your brand, and build a community. You can invite people to join the group, share relevant content, and even conduct polls or contests exclusively for the members.
Let all the members talk and discuss, but make sure you are also actively participating in the conversation. This will increase engagement on your page and help build a loyal following for your brand. Plus, groups also have higher organic reach compared to pages.
#18. Give Exclusive Offers:
Who doesn’t love a good deal? Offering exclusive discounts or promos to your Facebook followers can give them a reason to like and engage with your page. For instance, you can offer a special discount code for your Facebook crew or run a limited-time offer exclusively on your page.
You can even create a referral program where your followers can invite their friends to like your page in exchange for a discount code or freebie. This boosts likes and engagement, drives traffic to your website, and could lead to conversions.
#19. Facebook Events:
Facebook events are a great way to promote your brand and increase engagement. You can create events for product launches, store openings, or even online workshops/webinars.
Events create excitement among your followers and make it easier for them to RSVP and share the event with their friends. This can lead to more likes and engagement on your page and potential new followers.
#20. Cross-Promotion in Different Platforms:
Don’t limit your brand’s presence to just Facebook. Cross-promoting your page on other social media platforms like Instagram, Twitter, and LinkedIn can help reach a wider audience and increase engagement.
You can also cross-promote with other businesses or pages in your niche to gain more exposure. For instance, a clothing brand can collaborate with a jewelry brand for mutual promotion on each other’s pages.
#21. Customer Testimonials:
Nothing speaks louder about your brand than satisfied customers. Sharing customer testimonials or reviews on your Facebook page boosts credibility. It also gives potential customers a glimpse into the positive experiences of others.
Always ask your customers for feedback and permission to share their testimonials on your social media pages. You can even take it further by featuring customers in your posts or creating user-generated content using their reviews. This encourages engagement and shows that you value and appreciate your customers.
#22. Profile & Page Optimization:
To make it easier for people to find and connect with your brand, it’s important to optimize your profile and page. Your profile picture, cover photo, and bio should represent your brand’s identity.
Include relevant keywords in your page description to improve visibility in search results. Keep your page cover photo updated with the latest offers, events, or promotions to increase clicks and engagement.
Consider adding a call-to-action button that directs visitors to your website or a landing page. And don’t forget to regularly update your profile and page with new information, posts, and promotions to keep your followers engaged and attract potential new ones.
#23. SEO for Facebook:
Don’t be surprised to hear the SEO for the Facebook post. SEO is not only for websites or blogs. It is also essential for your Facebook page to rank higher in search results.
So, how do you do SEO for Facebook? Here are some tips below:
- Customize the Page URL
- Use relevant keywords in your page title, description, about and posts
- Utilize alt text for images and videos
- Create high-quality content that users will engage with and share
- Create backlink to the page
- Encourage backlinks from other reputable pages or websites
- Regularly engage with your audience and respond to comments/messages
By implementing these SEO strategies, you can improve the visibility of your Facebook page and attract more followers.
#24. Create Memes:
Memes are a fun and easy way to engage with your audience on Facebook. They can also help showcase your brand’s personality and sense of humor.
Create memes that relate to your brand or products, and share them on your page. You can also encourage followers to create memes using your products or tag friends in the comments section.
For example, a coffee brand can create a meme about the struggle of waking up early in the morning and tag their followers to share their own “coffee memes.”
Remember, your meme should not be disturbing or offensive in any way. Keep it light, humorous, and relevant to your brand.
#25. Employee Spotlight:
Showcasing your employees on your Facebook page is a great way to humanize your brand and connect with your audience.
Share behind-the-scenes photos or videos of your team in action, highlight their achievements or milestones, and introduce new team members.
In addition, you can run different employee engagement contests on your page. For example, a “guess who” game requires followers to guess which employee is doing what in the picture. This encourages engagement and gives your employees some recognition and appreciation from your followers.
25 Pro Tips to Get Facebook Likes in Paid Method
If you’re done with all the free tips & tricks, let’s spend a little and get some Facebook likes through paid methods.
#1. Targeted Facebook Ads:
Facebook Ads are a great way to reach your target audience and gain more likes on your page. With Facebook’s advanced targeting options, you can ensure that your ad is shown to people most likely to be interested in your brand.
You can also track the success of your ad through insights and adjust your targeting as needed. This ensures that you’re getting the most out of your ad spend.
For more practical learning you may check out the below tutorial video.
#2. Retargeting Campaigns:
Retargeting campaigns target people who have already interacted with your brand or website, making them more likely to engage and like your page.
For example, you can target people who have visited your website or added items to their cart but didn’t make a purchase. By retargeting them on Facebook, you can remind them of your brand and encourage them to like your page.
#4. Facebook Like Ads:
Unlike traditional ads, Facebook Like Ads target people who are likely to like your page. They appear in the sidebar or newsfeed, inviting users to like your page with just one click.
These ads can significantly increase your likes, but monitor your ad budget and targeting options for the best results.
#5. Lookalike Audiences:
Lookalike audiences are a powerful targeting tool that allows you to reach new potential customers who share similar characteristics with your existing audience.
Facebook analyzes the data of your current followers and creates a lookalike audience based on those demographics, interests, behaviors, etc. This helps increase your chances of gaining interested and engaged followers.
#6. Boost Posts:
You can promote your most popular post by boosting it to reach more people and gain more likes. This is a great way to increase your brand’s visibility and attract new followers.
Be strategic in selecting which post to boost. Choose ones that have already gained some engagement or are promoting something important, like a sale or event.
For example, a clothing brand can boost a post showcasing their new collection and offer a discount code for followers who like their page.
#7. Sponsor the Influencers:
Remember when I mentioned the collaboration with influencers? Instead of just giving them a sample product, you’ll need to pay or sponsor them to promote your page. Here’s what you can do:
- Find influencers who have a big following in your target audience.
- Reach out to them with a proposal.
- Offer a fixed fee or negotiate based on their engagement rates and follower count.
Their endorsement will expose your brand to their followers, increasing the chances of getting more likes for your page. And if you’re on a tight budget as a startup, you can also check out micro-influencers with a smaller but dedicated following in your niche.
#8. Video Ads:
Video ads are a great way to grab attention and increase your page likes. They offer a more engaging experience than traditional ads and can showcase your brand’s personality and story.
Be creative with your video ad, keep it short but impactful, and include a call-to-action for viewers to like your page.
Do you know about Carousel Ads on Facebook? They are a series of images or videos that users can swipe through, making them more likely to engage and like your page.
For instance, a travel agency can use carousel ads to showcase different destinations or tour packages and encourage followers to like their page for more travel inspiration.
You can showcase different products or aspects of your brand in each image/video, increasing the chances of catching someone’s eye and gaining a new follower.
#10. Lead Generation Ads:
Lead generation ads are designed to collect information from potential customers, such as their names and email addresses. These ads can also include a like button for your page, making it easy for interested users to follow you.
You can then use this collected data for future marketing efforts, increasing the ROI of your ad spend.
#11. Event Promotional Ads:
If you’re hosting an event, whether online or in-person, you can use Facebook Ads to promote it and gain more page likes.
Target people who are interested in similar events or have attended your previous events for better results. You can also offer a discount code as part of the ad for those who like your page.
#12. Ad Placement Optimization:
Facebook’s Ad Placement Optimization feature allows you to optimize your ad for the placement where it will perform best. For example, if you want to get more likes, you can select placement options with a higher chance of gaining likes, such as mobile newsfeeds or Instagram stories.
#13. A/B Testing:
A/B testing lets you compare the performance of two ads or ad elements to determine which works better for your goal. You can use this cool feature to test different visuals, copy, targeting options, and more to see which one gets more likes on your page.
#14. Custom Audiences:
You can target Facebook ads to your existing customers by creating a custom audience based on their contact information. This strategy can be particularly useful for promoting your page to people who are familiar with your brand and are likelier to engage and like it.
Custom audiences also allow you to exclude current followers from seeing your ad, ensuring that you’re only reaching potential new followers.
#15. Seasonal Campaigns:
Holidays and special occasions are great opportunities to launch seasonal ad campaigns and attract new followers. For example, you can use Valentine’s Day to promote your page with a themed ad and offer a special discount for those who like it.
Be creative with your campaign ideas and consider what would appeal most to your target audience during different seasons.
Read also: Winter giveaway ideas
#16. Mobile-Optimized Ads:
Most people access Facebook from their mobile devices. So, ensure that your ads are optimized for mobile viewing. This includes selecting image sizes, using appropriate text, and testing your ad’s appearance on different devices and orientations.
A well-optimized ad will increase its chances of catching someone’s eye and getting them to like your page.
#17. Call-to-Action Buttons:
Don’t forget to include a relevant call-to-action (CTA) button in your ad. This could be “Like Page,” “Learn More,” or “Sign Up .”Using these buttons encourages immediate action from interested users, increasing their likelihood of liking your page.
You can also customize the link destination for each CTA button, allowing you to direct users to a specific landing page or contact form.
#18. Interactive Ad Formats:
Consider using interactive ad formats such as polls or quizzes to engage your target audience and increase likes for your page. These ads can be fun and informative, encouraging users to take action by liking your page.
Ensure the interactive elements are relevant to your brand and align with your marketing goals.
#19. Dynamic Ads:
Dynamic ad means that the content of your ad will change based on the user viewing it. This feature allows you to create highly personalized and targeted ads for your target audience, increasing their chances of liking your page.
You can use data from users’ browsing history or interests to customize the ad’s visuals and copy, making it more relevant and appealing to them.
#20. Facebook Ad Library:
Don’t forget to keep an eye on your competition and see what types of ads they are running. You can do this by checking out Facebook’s Ad Library, which allows you to search for any active or inactive ad from a particular page.
This feature helps you get inspiration for your ad campaigns and stay updated on the latest advertising trends in your industry.
#21. Write Compelling & Clear-Ad Copy:
Ad copy is the text that accompanies your ad visuals, and it plays a crucial role in catching someone’s attention and getting them to like your page. Make sure to write compelling and clear copy that explains why people should like your page.
Include any benefits or unique features of your brand, along with a call-to-action for users to take action by liking your page.
#22. Landing Page Optimization:
If you’re directing users to a landing page from your ad, ensure it is optimized for conversions. This means the page should be visually appealing, have a clear and concise message, and include a form or button for users to act.
A well-optimized landing page will increase the chances of converting ad viewers into new followers for your page.
#23. Frequency Capping:
Don’t bombard the same audience with your ad too often, as it can lead to ad fatigue and decrease effectiveness. Use Facebook’s frequency capping feature to limit how often someone will see your ad, ensuring it remains relevant and impactful for each viewer.
#24. Ad Analytics:
Track the performance of your Facebook Ads using ad analytics. This will give you valuable insights into which campaigns and ad elements are performing well, allowing you to optimize future ads for better results.
Use the metrics provided by Facebook, such as reach, engagement, and cost-per-result, to measure the success of your ad campaign and make data-driven decisions.
#25. Buy Likes:
This is the last option on the list; honestly, it’s not recommended as a long-term strategy. Buying likes might give you a quick numbers boost, but most followers are fake or inactive accounts. They won’t engage with your content or help your page grow meaningfully.
But wait, there are some benefits too. If you buy a few likes and comments from a reputable agency for some of your posts and direct them to your page, it can make you look more reliable and credible to your target audience.
And, in the case of a Facebook contest or giveaway, buying “Like” votes could increase your chance of winning.
Read also: How to Run a Facebook Voting Contest?
Apart from that, you should always focus on creating quality ads and engaging organically with potential followers to attract genuine likes for your page. Always prioritize building a genuine and engaged audience over just increasing the numbers.
Now you know both organic and paid strategies to increase your Facebook likes. Remember, attracting new followers takes time, effort, and creativity, so keep experimenting with different ad formats and campaigns to find what works best for your brand.
Also, don’t forget to regularly post engaging content on your page and interact with your audience to maintain their interest in your brand.
With consistent efforts, you can grow your Facebook page and reach a wider audience, leading to better brand awareness and potential business opportunities. So get out there and start putting these tips into action!