How Do You Write Instagram Giveaway Post Captions? 9 Practical Tips

Writing an attractive Instagram giveaway post is essential to grab your audience’s attention and encourage them to participate. But with the increased competition on social media, it can be challenging to stand out and make your giveaway post attractive. 

In this guide, I will provide you with all the professional tips that will help you create a buzz around your brand, increase engagement, and attract more followers. 

Instagram Giveaway Post

How Do You Write Instagram Giveaway Post Captions?

So, have you ever wondered why we read something? It’s obvious – we read things that catch our eye. But have you ever thought about why we keep reading to the end, while most of the time we skip through boring content?

It’s because we’re naturally drawn to interesting and well-written posts. They grab our attention and keep us hooked. And you know what? This is especially true when it comes to Instagram giveaway posts. 

How can you make sure your giveaway post stands out and keeps your audience interested? Here are some key tips to keep in mind while writing Instagram giveaway post captions:

#1. Make the hook first

For any writing, “Hook” is the first thing. It lets the reader know whether this writing is for that particular audience. Also, it enables the target audiences to feel interested to read more.

The hook is super important for the captions of the Instagram giveaway post. It will grab your audience’s attention and make them want to participate. So, make sure the first few lines are catchy and intriguing.

Just imagine you are running a coffee shop, and you want to do a giveaway for the upcoming Christmas. Now you have three options:

  • “Hey there! We’ve been running an “X” coffee shop for quite a while now. Like previous years, we’re hosting a Christmas Giveaway where you can snag a free cup of coffee! Join in for a chance to win!” 
  • “Giveaway Alert for Coffee Lovers! Win a Free Cup ☕ of your favorite brew this Holiday season with our 2023 Christmas Giveaway!”
  • Free Coffee! Enter the giveaway now to win. 

Which will catch your audience’s attention and make them want to join? The second one, right? That’s the power of a strong hook. It’s got a clear and enticing theme that speaks directly to your target audience. 

#2. Keep it concise

A short and sweet post is always better than a long, rambling one. Remember, you only have a few seconds to grab your audience’s attention on Instagram. So, keep your giveaway post concise and to the point.

The goal is to convey all the necessary information and maintain your audience’s interest. Please keep it simple, clear, and easy to understand.

For instance, for better readability, you can use bullet points or numbered lists instead of writing a long paragraph explaining the rules and requirements. 

#3. Use engaging visuals

We all know that Instagram is a visual platform; having great visuals is crucial to standing out. So, use high-quality and relevant images in your giveaway post.

You can also use creative graphics, GIFs, or videos to make your post more visually appealing. This will grab your audience’s attention and increase their interest in participating in your giveaway.

A few things you may keep in your visuals are:

  • Keep your logo in the corner.
  • Use powerful words in the text. (e.g., “Win,” “Free,” “Giveaway”) 
  • Use colors that align with your brand or theme of the giveaway.
  • Keep the image of the product or service you are giving away.
  • Optional: If there are rules that can be summed up in a few words, go ahead and express them succinctly in the visuals. Otherwise, just add a short note saying, “Conditions Apply.”

#4. Include the important details

When it comes to a giveaway post, the devil is in the details. Make sure to include all the necessary information, such as:

  • What is being given away 
  • How to enter
  • The duration of the giveaway
  • Eligibility criteria
  • Winner selection process 

Double-check all the details before posting to avoid any confusion or misunderstandings. You can also consider adding a link to your website or landing page for more information.

#5. Add a call-to-action

Your giveaway post should always end with a clear call to action (CTA). This will prompt your audience to take action and participate in the giveaway.

Some examples of effective CTAs are:

  • “Enter now for a chance to win!”
  • “Don’t miss out. Join our giveaway now!”
  • “Tap/click the link in our bio to enter.”

Make sure your CTA is clear and direct and includes a sense of urgency to encourage immediate action.

#6. Use Hashtags

Hashtags are a great way to increase the visibility of your Instagram post and reach a wider audience. Make sure to use relevant, popular hashtags #giveaway, #contest, or #win. 

You may also create a unique hashtag for your particular giveaway to make it more exclusive and memorable. You may keep your brand name or product name in the hashtag. Suppose you have a men’s shirt brand MNOP. You can use hashtags like #mnop, #mnopgiveaway, #shirtgiveaway or #mnop_shirtgivewaway2023 in your post. 

You can also make a cool hashtag for your giveaway and tell people to use it when they repost or share on their own page. This way, you can easily keep track of entries and get some organic promotion for your giveaway. 

How many hashtags should you use for an instagram giveaway post? Experts say, “The maximum number of hashtags is 30.” But after researching a bit, I’ve found that using more than five hashtags can affect your post’s performance. So, it’s better to stick between 3-5 hashtags.

#7. Use Emojis

Do you know, what is the power of emoji? You can express a sign or something in a way that conveys more emotion or feeling. The best thing is that using emojis can make your post and brand look more fun and relatable. 

For instance, if you are giving away a trip to the beach, you can use appropriate emojis like 🌊🏖️☀️ to create a visual impact and attract people who love travel and the beach. 

Similarly, you can use emojis to replace words and make your caption look more interesting and less boring. But remember, don’t go overboard with the emojis, as it may make your caption difficult to read or understand.

#8. Be Transparent

Transparency is key when it comes to running a successful Instagram giveaway. Always be clear and open about the terms and conditions of your giveaway. Explain the mechanics of your giveaway in simple, understandable terms. For instance: 

  • Specify who can enter (e.g., “Open to US residents only”) 
  • Outline what participants need to do to enter (e.g., “Follow our account and tag three of your friends in the comments”) 
  • Clearly state when the giveaway starts and ends (e.g., “Giveaway starts now and ends on December 31st at 11:59 p.m. EST”).
  • Describe how the winner will be chosen (e.g., “The winner will be chosen at random and announced on our Instagram story on January 1st”).

#9. Follow Instagram’s Guidelines

Instagram has specific guidelines that must be followed for giveaways, contests and promotions. Ensure your giveaway is compliant to avoid any potential issues. Some of the key aspects include:

  • Including a complete release of Instagram by each entrant or participant.
  • Acknowledgment that the promotion is in no way sponsored, endorsed, administered by, or associated with Instagram.
  • Ensuring your promotion is not misleading and follows Instagram’s community guidelines.

For more detail check out the below video content on writing engaging Instagram captions.

How to Write the Instagram Giveaway Rules?

Now that we have covered the basics of creating a compelling Instagram giveaway post caption let’s talk about writing the rules. 

The rules are an important aspect of any giveaway as they set clear guidelines for participation and ensure fairness in selecting a winner. 

Here are some tips to keep in mind while writing the rules for your Instagram giveaway. 

#1. Clear Eligibility Criteria: 

Clearly outline who is eligible to enter your giveaway. Be specific about age, location or any other parameters you’ve set. For example, “Participants must be 18 years or older and a resident of the United States.”

#2. Entry Method: 

Specify how your audience can enter the giveaway. Do they need to like your post, tag friends, or share your post? An example could be, “To enter, like this post, follow our account, and tag two friends in the comments.”

#3. Duration: 

State the start and end date and time for your giveaway. This informs participants of the window they have to enter. For example, “The giveaway starts on May 1st at 9 a.m. EST and ends on May 7th at 11:59 p.m. EST.”

Read also: How long should a giveaway last

#4. Prize Details: 

Detail the Instagram giveaway prize that the winner will receive. The more exciting and valuable the prize, the more likely people are to participate. For example, “The winner will receive a $100 gift card to our online store.”

#5. Selection Process: 

Specify how the winner of Instagram giveaway will be chosen. Will it be random or based on the best response? For instance, “The winner will be chosen at random from the comments on this post.”

#6. Announcement Details: 

Inform participants of when and where the winner will be announced. For example, “The winner will be announced in our Instagram Stories and notified through direct message on May 10th.”

#7. Terms and Conditions: 

Ensure you include a brief statement about terms and conditions and provide a link to the detailed terms for anyone who wants to read them. For instance, “By participating in this giveaway, you confirm that you accept and agree to the terms and conditions. Link in bio for full T&Cs.”

#8. Instagram Disclaimer: 

Make sure to include Instagram’s required disclaimer: “This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram.”

Instagram Giveaway Post Example

Importance of Attractive Giveaway Instagram Post

Having a well-written and engaging Instagram giveaway post can make all the difference in getting your audience excited about participating. It’s the first impression you give your audience, so it must be strong and impactful.

A successful giveaway brings more followers and engagement for your brand and helps create a positive image of your brand in the eyes of your target audience. Moreover, it can also lead to potential sales and conversions in the future.

So, don’t underestimate the power of an attractive giveaway Instagram post. With these tips and tricks, you can create a strong and effective post that will capture your audience’s attention and make your giveaway a huge success. 

FAQs on Writing Giveaway Instagram Post

Can I tag someone in my instagram post?

Yes, you can tag someone in your Instagram post by using the “@” symbol followed by their username. This can be used to tag participants in a giveaway or collaborate with other accounts. Also, be sure to mention the specific username in your caption or rule section to make it clear.   

Can my Instagram giveaway post have multiple images?

Yes, Instagram allows for up to 10 images in a single post. However, having too many images may distract from the main message of your post. Sticking to one or two high-quality images showcasing the prize or capturing attention is best. 

What is the ideal length for an Instagram giveaway post?

The ideal length for an Instagram giveaway post caption is around 100-150 words. This gives you enough space to provide all the necessary information and also makes your caption interesting and engaging.

What is the proper size for the images in an Instagram giveaway post?

The ideal size for images in an Instagram giveaway post is 1080×1080 pixels. This ensures high-quality and clear images on both desktop and mobile devices. If you have a landscape or portrait image, crop it to fit within the square dimensions before posting. 

How do I choose my Instagram giveaway winner?

There are different ways to choose a winner for your Instagram giveaway, such as:

  • Random selection: You can use an Instagram giveaway picker tool like “Comment Picker” to select a winner randomly from the comments on your post.
  • Best response: If you asked participants to share something creative or answer a question, you can choose the winner based on the most compelling response.
  • Manual selection: You can go through all the entries and choose a winner based on certain criteria or at random. 
  • User-generated content: For giveaways that involve creating and sharing content, you can choose the most creative or high-quality submission as the winner. 

Remember to clearly state in your rules section how the winner will be selected. 


Running a giveaway on Instagram can greatly increase brand awareness, engagement, and followers. But to make it successful, you need to have an appealing Instagram post that not only attracts people but also informs them about the rules and guidelines of your giveaway.

By following these tips, you can create an eye-catching giveaway post to help you achieve your goals and bring positive results to your brand. Remember to be creative, transparent, and compliant with Instagram’s guidelines, and you’ll have a successful giveaway in no time!

Julia Nancy
Julia Nancy

I have vast experience arranging online voting contests for hundreds of clients worldwide in the last 8 years. I also helped countless clients to win their online competitions. Here, on, I am just sharing knowledge from my experiences. If you need any help regarding the online contest, email me at